Augmented reality energizes the Duty Free store in the T4 of Madrid-Barajas

This Madrid airport store offers an augmented reality experience to travelers with an interactive photocall from Imascono and Telefónica On The Spot Services.

Energize the space and improve the user experience while shopping is the objective of the augmented reality project carried out by the creative studio specialized in this technology Imascono and Telefónica On The Spot Services in the World Duty Free shop in Terminal 4S of the Adolfo Suárez Madrid-Barajas Airport, where an area has been created where passengers can interact with virtual items during waiting times.

It is a large screen that simulates an interactive photocall, created by Imascono and called Kimchi, in which with the slogan 'immerse yourself with Duty Free Madrid and share your photos', A virtual seabed has been created for travelers to take a photograph – virtually dressing up in diving suits, diving goggles, or playing with fish and starfish in your hands, Etc.- which they can then share directly on their social media profiles.

Since its launch, This original initiative has increased the influx of travelers to this establishment, as well as the time of stay in it, as it has been possible to collect with data analysis technology –big data-, that shows these parameters anonymously and that shows that the impact generated with this type of actions to the business has been very positive.

Kimchi, the virtual photocall of Imascono, has a Kinect device that detects motion, An augmented reality program and content developed specifically for this project. As its developers point out in Imascono, "It's not a casual thing.. Augmented reality allows to generate greater commitment or engagement with the brand, which allows to establish a long-term relationship, as it is a non-intrusive activity, while facilitating the creation of brand ambassadors".

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