Trison transforms with 180 m2 of Led display in the Arenas shopping centre in Barcelona

Merlin Properties has relied on this AV and sensory marketing integrator to carry out the transformation of what was the old bullring of the capital of Catalonia.

The shopping centre Barcelona Sands (known as Las Arenas) It is a unique facility in the world as it is what was the bullring of the Catalan capital, of which only the façade has been preserved, adapting its interior to accommodate a varied range of retail spaces, Leisure and gastronomy.

This property, owned by Merlin Properties, it was rehabilitated by award-winning architect Richard Rogers (Pritzker Prize 2007) and inaugurated in the year 2011, It is currently considered an urban reference of the city, as well as one of its busiest tourist places.

Precisely for this reason, Its managers have carried out a digital transformation project for this emblematic building, who have trusted Trison, Specialist in audiovisual integration and sensory marketing, for commissioning a large interactive installation, currently the largest in Spain, which has been called Mosaic.

Specifically, Trison has installed seven LED screens, thanks to which visitors can enjoy the audiovisual content of Mosaic, A multimedia show created by mosaics that give a nod to the city's most iconic architectural landscape, in which two artistic universes are combined: one inspired by the Mediterranean Sea, where shape and color create pictograms in continuous movement in the water; and another that takes the sun as a reference, where mosaics provide a warm and colourful effect.

As pointed out by Merlin Properties, "The digital experience is a must”, and that is why they have opted for this exclusive project developed by Trison, in collaboration with the renowned French design studio Admemori, Specialized in motion graphics, Digital media and audiovisual content.

The artistic show it offers Mosaic It is materialized through seven large-format screens, that add up to more than 180 Square Meters of Led Display Technology, located in the most strategic points of the shopping center. A job carried out in a record time of only three weeks.

The installation surprises visitors with a huge circular screen, of 64 square meters, located on the ground of the central square, in the place once occupied by the arena of the old bullring.

To date, it is the largest interactive screen in Spain, that reacts visually to the footsteps of users walking on it, it follows its route and produces a truly spectacular visual effect.

About its perimeter, On the terrace of the old bullring, there is a suspended Led ring of 62 Meters in circumference. Thanks to image and sound synchronization, Both supports create an enveloping sensation that enriches the experience of visitors who come to this shopping center.

This digital installation, Newly opened, It is the first of a series of interventions that will emerge throughout the year. Visitors to Las Arenas will be able to enjoy, To experience and live an unforgettable experience, in which technology and architecture take on a new dimension.

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