Beabloo Wi-Fi Customer Insight analyzes customers' online interactions in the store

This new tool, incorporating Aruba components, is part of Active Customer Intelligence Suite, Beabloo's retail solution suite.

According to the recent study Consumer Insights Survey, prepared by PwC more than 22.000 Spanish consumers, one 52% I would prefer to check online the availability of products in other stores, and a 38% would like the store to have a simple and easily accessible Wi-Fi connection.

Anticipating this evolution of the consumer in the retail sector, Beabloo has developed Wi-Fi Customer Insight, A solution that analyzes consumers' interactions with the online world while visiting establishments.

This new tool allows those responsible for this type of business to improve their segmentation, Create more personalized online and offline experiences and gain key insights to grow your business.

The solution is integrated with Aruba to provide free and secure Wi-Fi to a store's customers, always respecting your privacy, such as ClearPass, Advanced network access control, Analytics and Location Engine (ALE), the virtual context aggregation and location engine that collects data through the nearest Wi-Fi connected devices or connected to an Aruba WLAN.

When the visitor of an establishment connects to the free Wi-Fi network of the same, is redirected to the ClearPass recruitment portal, where you should log in. From that moment on., The person in charge of the establishment can analyze which social networks open the connected customers; What websites they visit or what applications they use.

The data is presented through customizable dashboards that allow store managers to understand what customers are looking for online and change their product strategies based on those behaviors..

Wi-Fi Customer Insight can also improve the consumer experience, engage with him through mobile interactions, Compare data between different establishments and discover the best hours to communicate with customers.

additionally, This tool also offers the possibility for those responsible for this type of business to collaborate or compete with the most popular websites and applications used by customers while they are connected in the store..

Beabloo presents this solution in line with the category of intelligent data management of its Active Customer Intelligence Suite (ACIS), that offers analytical solutions designed to solve the weak points in business strategies.

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