Zytronic technology allows you to merge the physical and online world of ebebek

in 116 Shops of this Turkish company, dedicated to products for future mothers and babies, interactive kiosks equipped with Zytronic MPCT sensors with 32 inches and 20 Touch.

Ebebek, Turkey's leading retailer of baby and baby products, and the Istanbul-based company, Phygital Mind, have used touch sensors from Zytronic, equipped with the projected trained technology (PCT and MPCT), to deal with the implementation of the 'clicks-to-bricks' project in 116 shops, Arriving at 132 by the end of the year.

ebebek started its activity 17 years to meet the needs of mothers and babies from before birth to 4 years old. Later the business spread to the Internet founding Turkey's first online store for baby products..

After the success of the website, , ebebek and Phygital Mind decided to integrate both worlds. “EBBEEK offers exceptional level and quality of information it provides to customers visiting its stores, in particular through its trained and committed team of Babyologists. And we've further expanded this experience with the interactive kiosks we've just installed to guide customers through ebebek's full range.", comments Asli Kubilay, co-founder and marketing director of Phygital Mind.

Zytronic MPCT multitouch sensors offer an intuitive experience with pinch functions, zoom and rotate. They have been configured to recognize up to 40 simultaneous touches and allow Babyologists and clients to share the experience.

Each ebebek store has a kiosk equipped with a 32 inches that allows you to record a customer's details and interests, even if no sale is made.

The entire sales process can be completed in the interactive terminal, including scanning of selected products in the physical store, ordering additional products for home delivery and payment. Customers can also check out on their phones.

“Zytronic Multitouch Projected Capacitive Technology was the perfect touch solution, providing a tablet-like touch experience on a big screen.", explains Asli Kubilay.

Zytronic manufactures sensors of capacitive technology projected multi-touch (Multitouch Projected Capacitive Technology – MPCT) of 32 inches with the exact specification required by the EBBEEK project.

Sensors are managed by ZXY200 controllers, that are compatible with the Windows operating system 10 Used in kiosks.

Touch screens have a tempered glass lid of 4 Mm, with a black printed border and anti-glare coating, Features that make it ideal for the interior location of these kiosks.

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