The Joan Miró Foundation offered its visitors an immersive experience in 3D audio

Experience, powered by Antenna International, has consisted of an audio guide, consisting of six pieces of music in 3D audio, which has been offered to all visitors to the Joan Miró Foundation, and with which the inspiration of the artist was evoked with soundscapes in the form of a musical piece.

A thousand people have been able to enjoy an innovative cultural experience in the Joan Miró Foundation Barcelona, through six pieces of music immersed in 3D audio.

The 3D audio tools used have been developed by the technology center Eurecat, under the project Binci, together with internationally renowned artists,and demonstrate the potential of binaural music in cultural spaces.

Experience, which has been driven by the cultural outreach company Antenna International, has consisted of a free audio guide composed of six pieces of music in 3D audio that has been offered to all visitors of the Joan Miró Foundation, between May and June, and with which the inspiration of the artist was evoked with soundscapes in the form of a musical piece.

Thanks to the technology and tools developed within the Binci project, this audio guide allows you to experience audio in three dimensions through headphones, offering a sense of immersion to the user, replicating the way humans perceive the sound emanating from the environment.

According to the study of the perception of participants, one 79% considered that the audio guide had turned the visit to the museum into an experience, the 64,3% said the music had made him interact more time with the works and the 78,6% stated that they would like to hear more audio guides with 3D sound. as a whole, respondents agreed to describe the experience as “Inspiring, emotional and fun”.

As concluded by EMEA's Director of Creative Strategy at Antenna International, Eva Wesemann, “3D audio enhances the visitor experience to museums and cultural spaces, where the space environment plays a very important role”.

According to the director of Eurecat's Multimedia Technology Unit, Adan Garriga, these results show that “the great potential of 3D audio in cultural locations, where you can offer an immersive and much more complete experience”.

The project, EU-funded under the Horizon 2020, offers an integrated software and hardware solution to facilitate production, post-production and distribution of binaural audio or 3D audio content to allow sound designers, producers and artists create three-dimensional sound content for the music sector, virtual reality and cinema.

Apart from the proposal at the Joan Miró Foundation, Binci has also been tested in the last two months at the Alte Pinakothek museum in Munich (Germany), in the form of a familiar audio guide, and the castle of the Scottish town of Saint Andrews, where it has been used for a multi-sensory experience for the general public.

In the project, led from Barcelona by Eurecat, companies have participated 3D Sound Labs, Voodoopop and Head Acoustics, apart from Antenna International, responsible for creating Binci immersive experiences.

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