MCR starts with a positive participation its first day for the B2B market

The technological wholesaler has gathered on its first day, held in Madrid, to more than a hundred manufacturers and customers around the latest integration solutions, audiovisual services, digital signage and collaboration.

Madrid has been the city in which Mcr has started its days MCR B2B Go!, which has had the assistance of more than a hundred professionals and customers to know in detail the latest solutions of the wholesaler for the value market, a positive balance that has exceeded expected expectations.

This has been pointed out by Enrique Hernández, director of the Corporate division of MCR: "It is possible that the new format we have defined has been one of the main reasons for this fantastic response., with more than sixty customers, and more than a hundred people if we add the manufacturers. The mixture of a didactic character with a demanding technical level, together with the organization of the agenda by manufacturers, allowed our customers to take advantage of the content according to their needs".

MCR's B2B round of events launched in Madrid, will continue during the months of September and October in other Spanish cities, like Barcelona, Bilbao and Seville (more data in Digital AV Magazine) to show global solutions of a score of brands oriented to segments such as corporate, retail, Hospitality, public sector, education and industry, and is part of an ambitious channel consolidation and training programme.

specifically, the day of Madrid began with an initial presentation, under the title 'Business opportunities for ICT managers', followed by different technical sessions with B2B solutions. Special interest were the presentations such as Lg and its B2B channel program, named Partner 360, as well as those of manufacturers such as Kramer or ClearOne, which focused on showing the latest developments and trends in centralized management, video conferencing and collaboration.

"I was pleasantly surprised by the great product portfolio for the professional sector of MCR, and in particular its offer of audiovisual solutions", has pointed out during the event Ignacio Sánchez Reynolds, of the integrator and digitalization specialist Ladorian, who also assured that "events like this are extremely positive for our business, as they put us in touch with manufacturers and their new products".

David Magro Rodrigo, of Sermicro, he said that "knowing the portfolio of manufacturers and how their products evolve is something very important for us, especially in emerging niches such as digital signage, but also for the possibility of taking advantage of the event to network and share impressions with colleagues".

Other articles on ClearOne, Kramer, Ladorian, Lg, Mcr, Sermicro