Nielsen SmartStore offers a virtual immersion to analyze the in-store shopping experience

With this technology, and using virtual reality glasses, It is possible to simulate the act of purchase and analyze the impact of the store and the products on the buyer and sales.

Nielsen He wanted to take a technological turn of 180 degrees to the analysis of shopper behavior with SmartStore, Video game technology applied to market research that allows a virtual immersion in a store in three dimensions and 360 Degrees.

Through immersive virtual reality glasses, The manufacturer or distributor can put themselves in the buyer's shoes and analyze the shopping experience, The tour of the store, The so-called hot and cold points of the point of sale, the arrangement of the products, the impact of promotions and merchandising and even formats and packaging. All this from different angles: The 'eyes of the buyer', In avatar mode or from an aerial plane.

I mean, You can virtually reproduce the conditions of the act of purchase and analyze the buyer at the moment of truth for a correct execution of the strategies of implementation in store, either from the distributor or the manufacturer or both.

Keep in mind that two out of three purchasing decisions are made in the store, no matter how much you have planned before with a list, since then products not initially foreseen are put in the basket. To this we must add the novelties, Four out of ten like to try new products and actively look for them in the store. And then there are those who go to promotions., since a 37% The store is toured hunting and capturing the best offers.

It is also important the face to face of the buyer with the shelf. This is a crucial and rapid moment, because in the mass market it is considered that a product is noticed if the buyer notices it in the first four seconds, and catches the eye if it stays before him the first seven seconds.

With SmartStore you can simulate the act of purchase, gathering information and analyzing in a more efficient way, consistent and fast three A calls: attention (What the buyer sees), attractive (What he thinks) And action (what it does). These three factors analyzed by SmartStore show the impact of the store and its products on the buyer and sales, I mean, If the product ends up in the basket.

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