The Plenilunio shopping center covers its interior with 350 m2 of large Led screens and spectacular content

The independent agency Indira Madrid has made the design, Development and production of the audiovisual content that shows these spectacular screens of this Madrid shopping center.

Group ownership Klépierre, The Madrid shopping centre Full moon has become the first of this French company in the implementation and use of large format Led screens inside, for whose design, Development and production of the audiovisual contents shown in them has had the specialist Indira Madrid.

more than 350 m2 of Led screens surround the central square of this space, with pixel pitch of 3.9 mm and a luminosity of about 2.500 Nits, with annular horizontal formats that are distributed by each of the floors, and that interact with the verticals that cover the elevators, offering an environment of visual creativity and dynamic elements to the visitor.

Taking into account the large dimensions of the screens, the creative team of Indira Madrid has worked for months to shape spectacular audiovisual content and videos developed ad-hoc, Synced across all screens, that motivate visitors to dive into a seabed or an idyllic natural environment full of vegetation, waterfalls and wildlife and transport them to another dimension in their purchase process.

This is how Juanma Gómez explains it, general and creative director of Indira Madrid: "The new formats of Led screens are an incredible possibility to unleash creativity. These screens surround the viewer with a multitude of options to interact in real time. They are a window to a new world in which creativity, Art and communication go hand in hand".

In the coming months, Indira Madrid will continue to develop content for these media, both audiovisual and interactive, in Plenilunio and in other shopping centres of the Klépierre group, A benchmark in the European shopping centre sector, so that visitors can live a unique experience.

The implementation of these large-format Led screens is part of the reform project that has made the Plenilunio shopping center in its process of digital transformation. This project has counted, according to information collected by Digital AV, with the supply of the screens by Crambo and the installation of the specialist in urban furniture Sanchez Rivas.

 

Other articles on Plenilunio Shopping Center, Crambo, Indira Madrid, Klépierre, Sanchez Rivas