Exterior Plus enters fully into digital retail OOH with the acquisition of Impactmedia

With the purchase of this digital advertising company in Spanish shopping centers, Exterior Plus enters strongly into this business to become a national benchmark in OOH environment.

Specialized in outdoor advertising services and part of HIG Capital, the company Exterior Plus has taken a step forward in its strategy of being a national benchmark in this sector, especially in the shopping center environment, with the purchase of Impactmedia, which currently has an audience of more than 630 million visits in the main Spanish commercial facilities.

Recognized in the digital advertising industry and spectacular marketing in shopping centers, Impactmedia is present in more than ninety centers, where it has more than 1.200 digital screens (more data in Digital AV).

In addition,in recent months this company has incorporated into its offer a pioneering and innovative product in the hundred main Carrefour hypermarkets in Spain, with the installation of more than seven hundred new digital screens that will give direct access to an audience of more than 180 million visits per year, which gives Exterion Plus a greater commercial presence at the point of sale, one of the most required factors in current advertising communication.

ExteriorPlus, which currently markets more than 25.000 advertising faces in Spain, enter with this purchase in the environment of shopping centers, leading the way in the digital advertising business at OOH, with more than 1.600 commercialized digital screens.

In addition,represents the opportunity for expansion and growth in Spain in the retail segment, in which real-time communication, content distribution, multichannel strategies and interactivity are increasingly demanded by advertisers.

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