Trison opens its Digital Experience Lab in Barcelona

As part of its expansion strategy and offer unique audiovisual and sensory marketing experiences, this innovative and creative space gathers the latest technological trends available to customers, Partners & Suppliers.

After formalizing the acquisition of the French specialist in digital signage solutions TMM Communication, which consolidates its position in Europe in digitization and audiovisual integration of physical spaces and customer experience (more data in Digital AV), The company from A Coruña Trison has opened a dynamic technological space in the 22nd arrondissement @, one of the most innovative in Barcelona.

This is how Alberto Cáceres explains it, CEO of Trison, "Barcelona, and the 22@ district in particular, They are one of the best global showcases at the technological level. The Digital Experience Lab allows us to generate multiple synergies and, above all, show the capacity for constant innovation when providing solutions to companies that seek to offer unique and personalized experiences to their customers".

Trison Digital Experience Lab is a futuristic space, Equipped with the latest technology in audiovisual integration and sensory marketing, in which creative and high-impact solutions are shown, as giant Led screens with surround animations; Smart fitting rooms; Interactive mirrors; Data analysis tools using biometric heat maps; Gesture and facial recognition systems, as well as olfactory marketing tools (through Akewuele, its division specialized in the aromatization of spaces and creation of corporate fragrances), among other proposals.

As they point out from the company "Digital Experience Lab is a unique environment in Spain, Creative and innovation, Designed to show our customers, Partners and suppliers The latest developments in the market. The opening of the Lab is part of the company's strategy to consolidate itself as a global leader in the space digitization sector".

Its inauguration, which was attended by numerous entrepreneurs from Barcelona, It was marked by a spectacular multimedia staging, that merged live music and electronics and projections on Led screens, y rindió un particular homenaje al célebre filme de ciencia ficción Fixtures in the 3rd phase.

This space replicates the experience of the online and offline world in a process of digital transformation, in which physical points of sale "continue to allow consumer loyalty with greater efficiency. The fact of integrating this type of technological solutions allows to transfer the online experience of a brand to any physical space, getting the feeling of unichannel with the customer".

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