Sony entrusts the general management of the Iberian subsidiary to Alberto Ayala

Until now director of the audio division at Sony Europe, Alberto Ayala replaces Takeshi Ishida in the direction of the Iberian subsidiary, and Andreu Casasnovas, sales director of Sony Iberia, fill the vacancy.

With twenty years of experience in this multinational, Alberto Ayala, senior engineer in electronics from the University of Barcelona and executive MBA from Instituto de Empresa, has worked in the marketing and sales departments of Sony UK developing different functions up to 2007, to pursue his career on the company's uk audio team.

As head of the subsidiary in the Iberian Peninsula, Alberto Ayala assumes the sales direction and the coordination of all the company's teams, replacing Takeshi Ishida.

For its part, Andreu Casasnovas, telecommunications engineer, MBA from ESADE and PDD from IESE, takes over the direction of the audio division, filling the vacancy left by Ayala. In his long career at Sony Spain he has worked in the marketing and sales departments. in 2012 was appointed Marketing Director, where he helped the integration of the subsidiary as a subsidiary of Sony Europe.

From his new responsibility, Casasnovas will be in charge of the definition of the product strategy, distribution and communication of audio and video systems for the whole of Europe.

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