Coolture Impact: interactive video art arrives in Times Square with Leyard's Led technology

The thousands of visitors who visit this dynamic New York space are now an active part of the stories shown in this interactive Led installation..

When people from all over the world visit New York's iconic Times Square, The impact is assured with its numerous digital screens, Street performers and bustle. Now this visual space has added a unique video art installation in which visitors are an active part of it..

Located on the southwest corner of 42nd Street and 8th Avenue, twelve windows located at ground level of the Port Authority of New York Bus Terminal have been transformed into Coolture Impact, An interactive installation of videowall designed with technology sensitive to the movement of people.

This dozen digital windows, of 2 meters high, show images of Laia Cabrera & Co, formed by Spanish filmmaker Laia Cabrera and French animator Isabelle Duverger, that can be seen until next 24 November, and to be followed by others.

Dynamic technology environment for large audiences

A motion-sensing camera tracking system allows passers-by to bring artistic and digital canvases to life with their own hand movements, which translates on the screen as a creative representation that captures the gestures of the audience.

This technological environment, in which movement-sensitive artworks can be delivered to mass audiences, It is designed with an interactive frame software system developed by the interactive installation specialist NoirFlux and a ZED 3D depth and motion sensing camera Stereolabs, Developer of solutions for stereoscopic environments in broadcast and cinema.

The specific responses to the programming of outstanding illustrations of Coolture Impact are shown in real time through the Led screens of the series Leyard TVH, with an ultra-thin pixel pitch of 2,5 Mm, with compact Led cabinets that provide an exact fit for any size or configuration of videowall, for an application 24/7 with high image quality.

Development of interactive art for public spaces

The initiative of this installation is based on Coolture, Specialized in cultural and branding events in emblematic spaces, both public and private. With the support of the Port Authority of New York, This company has assembled a team of video artists, Filmmakers, Interactive Designers, Software developers and engineers to create this unique installation, produced by the non-profit Cultural Semiotic Alliance (CSA), which aims to develop interactive art for public spaces.

This space in front of the Port Authority Bus Terminal, where more than 250.000 Travelers and tourists every day, It was an ideal environment for this dynamic installation.. "It's a very busy and sparsely urbanized urban area.. Our intention was to provide a visual and interactive respite to the hundreds of thousands of people who pass through that iconic stretch of Times Square and revitalize the area., creating a positive impact through interactive art", explica Ana Calvo de Luis, founder and CEO of Coolture.

Spanish artistic creativity

The first interactive installation on the videowall of Coolture Impact has been The Now, by Laia Cabrera & Co, offering a journey to magical worlds, Hidden spaces and participatory environments with animated stories, where people can engage with their movements, Advancing narratives through interaction.

"Led screens in videowall configuration Leyard have the right brightness for visibility during the day, and at night the installation looks simply amazing -adds the Coolture directive-. This is an example of how we can create a social impact and a truly immersive experience by combining art with cutting-edge technologies.. Art is language and technology is the means to communicate it.".

Other articles on Cooltore, Cultural Semiotic Alliance-CSA, Laia Cabrera, Leyard, NoirFlux, StereoLabs