Epson achieves the leadership in the ProAV projection market in Iberia

The Japanese company has organized a conference in Madrid, aimed at distributors and integrators, para dar a conocer sus últimas novedades en proyección profesional y celebrar su posicionamiento en el mercado. According to data from Futuresource, the company leads in share the market of projectors of more than 6.000 lumens and, for the first time, has achieved the leadership of ProAV in Spain and Portugal.

The professional projection division of Epson has organized an event, oriented to AV distributors and integrators, to publicize the latest news of its solutions designed for digital signage, rental, high-end installation and events.

For two days, attendees have been able to meet, through informative talks and demos, the characteristics of its most representative teams such as the 20.000 LUMENS EB-L20000U and systems designed for applications of digital signage EV-100 and EB-700U.

The demo room in which these two days of training and demonstration have been developed highlighted the company's solutions for the professional market.

"This is a good opportunity to show in the same room everything we can offer. In the right part of this space we have created a blending with six meters of screens and three projectors. And to make the demonstration we have only used a 4K player and a video splitter. Nothing more is needed because everything is done by the teams.".

The main protagonist of this demo room has been the projector EB-L20000U. This is the first installation computer of 20.000 company lumens. Designed with 3LCD laser technology and WUXGA resolution that expands Epson's line in the high-end AV rental sector. Ideal to be used in events, Festivals, Attractions, large auditoriums, trade fairs and shopping malls, as well as for corporate and educational purposes.

For its part, the projectors EB-700U and LightScene EV-100 are two devices that reinforce the presence of the Japanese brand in the digital signage market. The latter is shown as an innovative equipment designed for projections that seek to capture the attention of the user by performing different effects.

The EB-700U is an ultra-short distance equipment that is offered as an alternative to the flat screen and that allows you to display images of up to 130 inches with a performance of 20.000 hours. (Learn more about these computers at Digital AV Magazine).

A strategy that has paid off

This event that has been held in Madrid has also been an occasion to celebrate and share the results obtained in the ProAV projection market and that are the result of a bet made by the company three years ago.

"Until the year 2015, Epson had led the low-light market and from then on it was decided to change its strategy to enter the professional projection segment.. A new division was created and teams with their own technology began to be developed. We are not the first to reach this market but we have been able to listen and respond to what our customers need", explains Jordi Pallicera, Sales Manager of Professional Displays for Epson Ibérica.

This strategy carried out by the company has borne fruit and has been reflected in the latest market data provided by the consultancy Futuresource that position it leading the high luminosity segment (more than 6.000 Lumens) for EMEAR and CIS areas, after three consecutive years of growth.

currently, Epson has the 34% of the ProAV market in EMEAR, which represents a growth of the 12% compared to the same period last year, with a sustained increase in market share during 2018.

Worldwide, Epson has achieved the number one in market share for the video projector sector for the 17th consecutive year, with total sales of 23,7 millions of projectors from 2006.

The company also leads in share the market of projectors of more than 6000 lumens with a 31% of quota in volume, approximately 9 points more than your nearest competitor. In addition, for the first time, Epson has achieved the leadership of the ProAV market in Spain and Portugal with a 34,2% quota.

"Our success is due to the continued effort of improvement, to the active listening of our customers. We have improved product planning and even business approach, on several occasions during the last years based on that valuable knowledge of our customers. 2019 will be even better, as we launched our widely anticipated WUXGA model of 20.000 Lumens, the L20000U, as well as the native 4K model L12000Q”, says Jordi Pallicera.

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