The Portuguese winery Cálem creates an immersive and sensory space to explore the history of wine

To explore the history of wine, the Cálem winery has created an interactive museum in which a complete audiovisual infrastructure has been installed integrated by 12 Panasonic projectors and four screens, as well as a videowall configured with four TH-55LFV displays.

Wine takes on a new dimension, innovative and technological, in the Cálem winery, located in the coastal district of Porto, cradle of Portuguese wine. Hand in hand with Panasonic and Ésystems, has installed an interactive museum where visitors can enjoy an immersive and innovative experience that allows them to delve into the production process of Port wine. An immersive and sensory journey that begins in the vineyards and ends at the winery.

The Cálem winery is located near the Luis I bridge, a location that has helped transform it into one of the most visited wineries in Vila Nova de Gaia. The details of the logo that represents the company reveal a caravel, symbol of the transatlantic trade that became the main line of activity of the winery during its beginnings in the nineteenth century.

To transform the room and turn it into an interactive museum, Cálem needed a technological partner to help create the desired environment and take the visit of the winery to another level.. These were the partners who accepted the challenge and decided to equip the room with panasonic visual solutions, among which stands out a videomapping that projects images and videos of interest to the visitor in the environment.

In addition, the museum has a 4D room that recreates the wine process in an integral way, making its history known through all the senses. The installation has sounds and smells that are combined with the projected images. The passage through the room leaves a visual memory thanks to a technological equipment that manages to abstract and amaze. Sounds and images combine to achieve an optical game through different dimensions, Movements, objects and colors.

"This is a new space that shows the potential of technology to create an unforgettable cultural experience.. We have revolutionized the way of knowing the history of the winery, something that is arousing a lot of interest among citizens and travelers, as the number of visits since the installation has increased", comments Vasco Santos, CMO of Ésistemas.

The equipment is composed of 10 laser projectors PT-RZ970, which stand out for their long durability and allow the museum to remain open throughout the day; as well as a PT model- RZ670 and another PT-RZ470, both belonging to a range of compact size of Panasonic that brings a high luminosity to the images to achieve a striking visual effect.

As for screens, a TH-98LQ70 display provides the necessary resistance to fit within the winery environment, as well as other professional environments where robust materials are required that can receive blows without problem. On the other hand, a TH-65EF1 model and two TH-55LFE8 displays are the Led screens that provide the most intuitive connectivity and usability to facilitate the installation of the immersive museum.

The videowall integrates four displays of the TH-55LFV model, a giant borderless screen and extremely thin frames that achieve the effect of enlarging the visual sensation. Color, brightness and adjustments allow you to customize the images to achieve the effect that best fits with the environment.

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