How to Host an Event in a Geodesic Dome and Make It Shine

In this article, the specialist Geodomes Immersive Experiences analyzes the possibilities offered by a geodesic dome for events, public and private, where the audience can enjoy a personalized and immersive environment.

In Anglo-Saxon countries there is an expression referring to novel or creative thinking that recommends that one should 'think outside the box' (think outside the box), but if you really want to create a truly immersive brand experience, Invite your customers into a bubble, literally.

In this sense, Geodesic domes for events allow the client to display their brand message in multiple formats, from a logo on the outside to custom immersive projections inside, creating in the latter a unique and surprising environment among the public. In addition, Controlled inputs and outputs allow for easy tracking of audience participation.

A geodesic dome or tent is a structure based on a mathematical shape that gives them unique strength and security, which is not comparable to other types of event tents, and which are currently used mainly as unique tents for events (Event Dome) and for tourist accommodation (Glamping Domes), although this article will focus on the first.

Event Domes

These are high-performance structures, safe and striking for its unusual shape and originality, given the absence of columns or pillars, with an open surface on which it is possible to make a multitude of different configurations to host any type of event.

When Domes First Entered the Experiential Marketing Scene, they were expensive elements, with virtually one size fits all pop-ups,that allowed simple opportunities to generate brand image. Fortunately, These structures have evolved and companies such as Geodomes Immersive Experiences are adapting these products and their costs to the events market in Spain.

Technology enables personalized activations and events that immerse audiences in a personalized, immersive world. As it continues to improve, So will the resolution and image quality of these experiences offered in the domes, which in the near future will be even more visually stunning than those of VR devices and movie theaters.

Although today many more sizes of domes are available for events, The costs required to create a blockbuster in these structures can multiply quickly if some aspects are not clear, such as the capacity, Video content, Audiovisual equipment, etc.

However, The variety of sizes, Pricing and technology options allow you to create a solution that fits each client's scale and budget, while being customizable for the best possible return on investment.

Once you decide you're ready to hold an activation or event with a geodesic dome for your next experience, You need to focus on your planning and execution strategies to get the most out of it and dazzle with your event. These three factors are crucial to getting the most out of an event dome:

1. Location: It is one of the primary elements of successful activation. At this point, It is convenient to differentiate between events open to the general public and private ones. In the first case, The environment in which the dome will be located is a much more important factor than whether it is a private event, in which the attendance of the public is previously organized, as well as its transfer to the facility.

Geodesic domes are aesthetically beautiful because of their unique shape, but you also have to think about the image of the environment that visitors are going to share on social networks, since as a marketing strategy -both of the event and of the company itself-, The images that are shared will give an idea of the grandiosity and professionalism of both.

For example, unless the event is related to agrarian issues, The installation of a geodesic dome open to the public in the middle of an empty field will not attract many visitors. The experience of the audience and the images that can be captured of the environment is something that should always remain in the memory.

Think carefully about how many people you need to run the event, how the public will access and attract the dome and how they will interact with the elements installed inside. Use these considerations to write a checklist of the essential elements for the correct placement of your dome.

For example, the Geodomes team helped the Mexico Tourism Board organize an experience with a geodesic dome as part of the international promotional tour of Mexican tourism Live it to believe it. The premise was to locate the dome in different cities, in a preferential enclave that would be attractive to the local public, with high visibility and a natural crowd flow.

The dome environment in Madrid was located in the Plaza de Colón, a space that captured the attention of citizens already during its assembly due to its uniqueness, which helped increase the number of visits once the exhibition opened to the public.

Inside, A 360º immersive video projection, with images of Mexico's wonderful tourist spaces, ended up captivating all the attendees. A studied decoration and outdoor lighting, with cultural artistic elements of this country, and a restaurant area with Foodtruckincluded, completed enough attractions so that the flow of visitors was continuous and the images shared on social networks were spectacular.

In the same way, in cities such as London or Berlin, where the dome was installed in Potters Fields Park, adjacent to Tower Bridge and City Hall, and at Washingtonplatz, next to Hauptbahnhof Central Station, respectively, contributed to a natural flow of visitors, without the need to advertise the event in these areas, with an influx of both local visitors and tourists.

That is why, It is convenient to locate the spaces in which to install the geodesic dome, as well as design a 3D implantation to see what it will look like prior to installation and, if the result is positive, it will most likely please both the public and the end customer.

2. Focus on budget

Being clear about your budget is also important for creating a compelling experience for your audience. If you only focus on trying to fill the dome with the public to its maximum capacity at all times, The experience will be overwhelming and scattered, and it will not tell a personalized story to each of its visitors.

So it is convenient to ask yourself first: What are the essential ingredients of this event?? If a particular feature is not absolutely necessary, Remove. Your budget will determine how your dome looks and performs; When brands pretend otherwise, The results can be disastrous in terms of participation.

If you sell your experience in the dome as if it were Universal Studios, but it really offers an event with low-quality projections or without much sense, Your audience will leave with a diminished view of your brand.

It is important to clarify that any size of geodesic dome, because of its spherical shape, It is suitable for immersive projections, but the capacity of the same must be taken into account, the amount of audience expected at any given time inside and the size of the video projectors, since an immersive video projection in which the shadows of the audience are reflected on the walls does not offer a good impression.

From the company Geodomes Immersive Experiences, the recommendation is to hold Fulldome events, with immersive projections in large or medium-sized domes, since in this way unexpected shadows are avoided.

It is preferable to use a larger geodesic dome if you intend to make video projections inside it even if the capacity of the dome exceeds your occupancy expectations, since it is always possible to limit the area of occupation to adjust it to your needs, instead, in smaller domes that by capacity adjust to their occupancy needs, It can mean that the experience is somewhat diminished if shadows of the audience are projected during the presentation.

Smaller geodesic domes are ideal for smaller-scale product presentations, pop-ups, information points and any type of experience that ensures a satisfactory result, with error-free execution.

If the budget allocated for the event is unlimited or it is a large account, you can let your imagination run wild and attach external elements to your dome that, On the one hand, expand the display area and, on the other, Deliver a unique aesthetic customized for the brand.

The attached video of Geodomes Immersive Experiences shows a proposal for the installation of a geodesic pavilion to promote the World Cup in Qatar 2022, which has an outdoor installation simulating the Imam Muhammad ibn Abd al-Wahhab mosque in Qatar, An internationally recognizable structure that uniquely personalizes access to the geodesic pavilion.

3. Know your audience

It's not just about installing a dome, place some fun and games inside and hope the audience leaves excited. First you have to know the audience to determine what type of show will have the greatest impact.

It is essential to find out and inform ourselves about who will make up our audience and, therefore, use that information to fit every element of the customer experience, with a compelling story they'll want to share.

While creating any experiential marketing event is a real investment for your brand, Planning and executing your dome experience can take your audience into a new world, Provoking excitement about your product and keeping viewers engaged enough to share their experiences for days and weeks after the event.

In short,, Geodesic domes are amazing structures with a great diversity of possible configurations to make any type of event that is held in this type of unique marquees shine.

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