Liverpool FC introduces digital signage to the cloud at its stadium

Anfield stadium's new AV technology offers greater ability to manage, Control and publish the contents in the more than 600 screens that are installed. This has been possible thanks to the digital signage solutions of Signagelive and IPTV of Exterity.

the Liverpool Football Club It has celebrated several milestones in its 125 years of history, including the opening of the new Main Stand at Anfield in September 2016. Your growth, has led it to expand its capacity.

To ensure that the day's experience continues to respond to the needs of fans, Liverpool FC has added different novelties such as better access for wheelchair users, High-speed WiFi and a full suite of video monitors that have been installed throughout the stadium to enhance the fan experience.

As part of this project, Liverpool FC decided to update the audiovisual technology implemented in the Anfield stadium, to deliver better signage quality and manageability, Easily control and publish content. To respond to these requirements, digital signage solutions were chosen. Signagelive and IPTV Exterity.

The stadium's display infrastructure is integrated by 600 screens powered by Signagelive, that include menu boards in the restaurant area. Key requirements were to have an integrated system that offered the flexibility to display branded content based on its location., Ability to manage IP video infrastructure and allow live viewing of premium TV channels in your corporate areas.

likewise, The solution had to be centrally managed, with full sync to ensure all supporters could see the same feed all over the place if needed.

Displays have a wide variety of uses, such as streaming live match footage, LFC TV videos (Liverpool FC official TV channel), Transmission of sports channels, Display of advertising content and information about the day of the matches.

Project partners

Lumino AV Provided overall project management, with Signagelive selected as provider of the digital content platform, Exterity for IPTV system and Samsung for your display technology.

The use of Signagelive allowed Liverpool FC to introduce, for the first time, Cloud-based digital signage in your stadium, allowing the management team to control, Easily manage and publish desired content, Using your own content strategy. This strategy, equipped with the Signagelive feature set, Enables targeted content specific to food kiosks, Executive Contests and Suits, adapted to the type of event and guaranteeing the highest level in the use of digital signage.

likewise, Signagelive worked with the teams of Lumino AV and Liverpool FC to provide consultancy, Implementation and support in this project, as well as customized creative services for menu boards, enabling the use of dynamic data-driven templates so that products and prices can be easily changed.

Exterity solution includes AvediaStream TV gateways, to deliver Freeview TV channels to screens around the stadium; AvediaStream e3655 Encoders to transmit the LFC TV channel directly from your in-house production studio, over the network, to screens with Signagelive technology.

Exterity's AvediaStream e3635 encoders deliver content as multicast channels, to ensure that the correct content is transmitted at all times in the stadium.

"Exterity's plug-and-play solution was right for this project., with its ability to integrate with third-party systems and manage the delivery of all video content from a central location, as well as locally in each room. In addition, Liverpool FC can easily add screens to the system, wherever there is a network connection", explains Ian Scott, Chief executive officer, Lumino AV.

Samsung supplied the new displays and external players for legacy displays that provide bright images with thin bezels.

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