PwC opens an Experience Centre in Barcelona with solutions to digitize the retail sector

The digital consulting area of PwC in Spain has presented a set of solutions for the digitalization of physical stores in Spain and improve the customer experience, shown in this space.

The new services developed by this division of PwC aim to help businesses, whatever its field and sector of activity (distribution, fashion, tourism, automotive, restoration, Etc.), to digitize their physical spaces and offer customers a different in-store experience.

The company proposes to achieve solutions in which the sensory and digital are combined, In addition to equipping establishments with technology that provides the most complete information on consumer behavior within establishments.

In this proposal, PwC has closed an agreement with the Spanish technology company Sirt, specialized in the field of information technology, for the implementation of an Experience Centre in Barcelona, A technological space to create and develop the application of new digital developments at the point of sale.

Among other real examples present in this Experience Centre, the following stand out:

• Omnichannel identification of consumers in store access, allowing you to trace your physical and digital activity continuously.
• Smart Digital Signage, to display content, according to the consumer profile visiting the store, To improve message personalization.
• Indoor Analytics, with sensors that measure in-store consumer traffic, as well as the displacement of the same in the different areas of the establishment.
• Facial recognition cameras, that provide data on the profile of consumers in store, either by sex, Age and even emotional levels, as a response to the stimuli they find in the establishment.
• Smart mirroring, Smart mirrors that enable advanced imaging capabilities that provide product information or display tested product virtually.
• Holograms, that are used in daylight spaces to display product combinations or add an added sensory experience to the in-store visit.

The Experience Centre in Barcelona is the fourteenth to open the firm worldwide, which already has similar centers in New York, Chicago, Miami, London, Frankfurt, Brussels, Paris, Zurich, Rome, Dubai, Hong Kong Melbourne and Sydney.

As Jaume Clotet points out, partner responsible for digital consulting at PwC, "The physical store will continue to play an essential role in the purchase process., But it must evolve towards a real omnichannel experience model.".

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