IAB Spain renews inspirational festival for digital innovation in its XII edition

The association has established in new categories, rates and content to respond to trends in the digital industry and talent.

The festival Inspirational evolves and is renewed in its edition 2019, that will take place next time 8 April at the Círculo de Bellas Artes in Madrid, with the aim of "further recognizing innovation and digital talent", as they point out from IAB Spain, advertising association, marketing and digital communication in Spain, during the presentation of the edition 2019, 12th in the event's trajectory.

To do this, IAB Spain has counted on the collaboration of a group of professionals led by Eva Santos, as director of this festival and creative CEO of Proximity Spain; Mireia Pousa, head of media and branded content strategy by Naturgy; David Pueyo, director of strategic table and transmedia projects of Arena Media; Matthias Dumont, MD and founder of Antistatic; Alba Vencé, creative director of FCB&FiRe Spain; Nuria Andrés, client services director of DoubleYou; Chechu Salas, Muno's CMO; Reyes Justribó, CEO of IAB Spain; Bethlehem Acebes, COO by IAB Spain, and Vicente Femenía, responsible for events and training at IAB Spain.

The edition 2019 presents important new features, such as the inclusion of new awards that will recognize talent and innovation in categories such as Data, Influence strategy, Digital Craft and Digital Audiovisual Production, reflecting the current reality of the industry, as well as its impact on brands and consumers.

IAB Spain has counted on the collaboration of different associations to define and form expert juries in each of the categories, like the Spanish Association of Advertisers (Aea), The Association of Advertising Producers of Spain (APCP), branded Content Marketing Association (BCMA), the Spanish Video Game Association (AEVI), the Spanish Startups Association and the Internet of Things Master's Institute (MIOTI).

The inscription of parts, open until next time 8 March, is another novelty of Inspirational'19, whose purpose is to recognize talent and innovation. Registration fees are among the 75 euro per piece for members and 95 per piece for non-partners, except for the Young Talents and Startups category, which is free.

For trends, new developments, innovation solutions, Etc, the festival will have a Keynote opening rooms and five content rooms: Digital business, date, Digital next, Content and Video, where throughout the day attendees will be able to listen and ask top speakers, who will share their national and international experience and success stories.

This edition has also renewed the image of the festival, with a new corporate identity that updates your image, in order to reflect the developments incorporated into it.

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