Malaysia's Most Spectacular Shopping Mall Installs Rotating LED Screen

A NanoLumens Performance Series double-sided rotating LED display with lifting system, that allows it to be lowered to ground level for product demonstrations and brand events, has become the centerpiece of Kuala Lumpur's Suria KLCC shopping mall.

The mall Suria KLCC in Malaysia is a six-story building that is located at the foot of the famous Petronas Towers in the city center of Kuala Lumpur. Built in 1999, It has become one of the most spectacular in the world, with a concert hall, An aquarium, an art gallery and science discovery center for children.

To make a bigger impact on visitors, A 5.8 double-sided LED screen has been installed in the centre×10,2 meters and 4,7 Rotating mm 359 Degrees. This display, Designed with a system NanoLumens Performance Series lots of Apple content.

Discussions for this project began two years ago when Suria KLCC began interacting with NanoLumens after seeing the installation at Singapore's Changi Airport, which features two state-of-the-art Performance Series LED screens, one of which is a 70-inch 'Immersive Wall'×5 meters whose display has a pixel pitch of 6 Mm. A display stand that is considered to be one of the largest screens in the world installed inside an airport. (More information about the project at Digital AV Magazine)

“In addition to the quality, Safety was paramount, as this screen would be located in the Centre Court of the mall, an area through which more than 100.000 people on a daily basis", explains Dave Merlino, Vice President of Sales for NanoLumens.

When it comes to quality, This was a key factor as the screen shows content from very exclusive brands. This meant that the colours had to be very accurate and with a rotating screen, The images would be viewed from a wide variety of angles. With this support, Many of the advertising brands have a new high-quality means of communication in which to showcase their product, and, by having a lifting system, Allows the screen to be lowered to ground level for product demonstrations and brand events.

El integrador local de Kuala Lumpur EWSB asumió esta desafiante instalación y acordó que la calidad, junto con la entrega de una solución segura, sería vital para el éxito de este proyecto.

“La calidad de la tecnología Led de NanoLumens fue muy importante, ya que estas marcas no tolerarían que sus colores característicos estuvieran ligeramente fuera de lugar”, dijo Andy Lee de EWSB.

Las pantallas de la serie NanoLumens Performance, con poco más de 3 inches deep, están disponibles en una amplia variedad de tamaños y con niveles de píxel pitch que van de los 3 to the 9 Mm. Su liviano diseño permite una instalación rápida y segura, que requiere muy poco tiempo de ejecución.

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