Creative visualization solution welcomes University of Alabama students

At the entrance of Collat and Bill L. Harbert has installed a custom solution, designed with PixelFlex FlexUltra panels, flowing from a fragmented screen with individual tiles to a more traditional layout where there are more tiles grouped together.

the University of Alabama in Birmingham has recently opened a new headquarters of the Collat and Bill L Business School. Harbert Institute of Innovation and Entrepreneurship.

Designed by Williams Blackstock Architects of Birmingham and Robert A.M. Stern Architects of New York City, The educational center near 33.000 square meters has been created to provide a modern and innovative learning environment. And with this idea in mind a visualization solution has been installed that honors all those who have helped make this project possible..

For execution, The university has worked with the company Fravert Services that has opted for a design of video Led FlexUltra 'free-flowing' (free flow) of PixelFlex.

"They wanted the new building to serve as a testament to success for their business and entrepreneurship programs.. In addition, to recognize the donors who financed the construction. This is why we created a completely customized Led video design using a series of FlexUltra mosaics”, comments Drew Fravert, Project Manager de Fravert Services.

The dynamic and creative Led screen of high definition FlexUltra allows endless opportunities to create a video experience with each frame manufactured specifically for this installation.

With a contrast ratio of 16:9 and 4:3, FlexUltra offers a horizontal and vertical viewing angle of 160° and allows maintenance from the front. In addition, Panels enable quick and easy on-site installation and maintenance. With an update frequency of 3.869 hz, FlexUltra panels are available with a pixel pitch of 1,2, 1,6 and 1,9 mm pixel.

“When we started the design process to incorporate the digital display into the lobby, We go through the standard rectangular concepts, but did not represent the innovative nature of the school.. Led video gives us the ability to be more creative and, That's why, we started thinking about using the individual PixelFlex modules to create something really interesting.. Its custom design demonstrates where the University is headed and what it means to be a student in school.", explains Fravert.

The screen not only had to be unique but also had to be functional. From the idea of the student's journey through the educational process, Designed a seamless and convenient digital experience.

“On this custom screen, we had to provide the University with a space to show the traditional 16×9 video, So we also needed to create a central screen. If you look at the screen from right to left, Upon entering the building, flows from a fragmented screen with individual tiles to a more traditional layout where there are more tiles grouped together. This gives the University the ability to showcase both personalized content and its traditional video elements as well.", adds Fravert.

The wall itself is a kind of 'false wall'.’ with a five-inch rear space, where cables and connections go to a central server that powers everything. The University is using an Adobe After Effects template to place different video elements or custom graphics that create a dynamic digital experience..

Other articles on PixelFlex, University of Alabama