JCDecaux deploys digital street furniture in the French department of Hauts-de-Seine

The outdoor advertising company has started the implementation of smart and digital street furniture in 34 Cities of Hauts-de-Seine (Hauts-de-Seine), after being awarded the contract of the Department Council of this area.

With a duration of fifteen years, the contract that JCDecaux has won in this important French department, located west of Paris and with 1,6 million inhabitants, See the design, supply, installation, maintenance and operation of 108 Street furniture units.

Specifically, This project has 36 Digital Street Furniture Units, located at the entrances of the Departmental Council, who will be dedicated to the official communication of this institution, as well as real-time data of interest in the area, Like time, temperature, traffic, etc.

To this are added 72 Large Format Smart Digital Street Furniture Units, equipped with Ultra HD LCD screens 86 Inch, with high image quality outdoors, which will be distributed in strategic and high-traffic areas of this area to offer both local information in real time and advertising, providing useful information for the public and exceptional visibility for advertisers.

According to the company's data, A third of the installation project has already been completed (32 units), and the rest will be ready in the summer of this year. In addition, it is the first time that a Department Council in France has launched a digital street furniture project, that incorporates useful and contextualized information live, to have closer communication with its citizens.

The street furniture has been designed by the renowned Brazilian architect Carlos Bratke, which has taken the utmost care to integrate these systems with the environment and the diversity of the 34 areas that make up the Hauts-de-Seine area (Hauts-de-Seine), and of which JCDecaux has further improved its energy efficiency.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Director of JCDecaux, expressed his satisfaction at "having started the deployment of our street furniture in the Hauts-de-Seine department, that will improve our network in this area and expand the national presence. Our street furniture offers digital innovation, quality and sustainable development".

This major digital street furniture project "will also place the Hauts-de-Seine department at the forefront in the key areas of La Défense, Neuilly-sur-Seine, La Garenne-Colombes, Courbevoie and Levallois-Perret. This new contract is a decisive step in the digital evolution of our offer, extending it to 34 New cities. We work to expand our services and deliver solutions that help transform urban areas, for the benefit of cities, citizens, advertisers and their brands".

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