Levi's captures times square's identity in its new flagship store

The key to the identity of Times Square is digital signage and this technology has been incorporated into this establishment, by the hand of Reflect, which has used D3's Led panels and BrightSign players to create a stunning visual experience at Levi's largest flagship store.

Levi Strauss is one of the largest clothing companies in the world, with 500 stores spread over more than one hundred countries. Based in San Francisco in 1853, the brand has become synonymous with 'jeans'.

recently, opened in Times Squar the company's largest flagship store. In their 5.182 square meters and their multilevel location, offers the best in design, product assortment and omnichannel capability. This establishment highlights the prominent use of AV treatments that create a surprising visual interest.

Levi's has always been a forward-thinking brand, focused on creating memorable experiences for your customers. Have a knack for relating to different ages and cultural groups. They produce countless jeans, but each pair is unique.

When considering how to create the right environment for your new flagship store, it was key to embrace the Times Square identity., and digital signage is at the core of that identity. Levi's wanted to use digital technology not only to surprise the buyer, but also to deliver a brand experience that was relevant and personalized.

The task of creating a modern environment, that was welcoming while allowing the story of the brand to be told, was the responsibility of the company Reflect.

Reflect, who also oversaw the digital design and integration of The Levi's store in San Francisco , relied on the use of Led panels to create large-scale vignettes in prominent and high-traffic areas.

"Times Square stores are among the most visible retail locations in the world. Our goal was to deliver a digital experience with the right brand.", comments Brandie Perkins, Reflect Senior Account Manager.

In total, 10 millions of Led pixels cover more than 304 square meters of main wall space located on both levels of the store.

Three Led panels have been installed in key areas: a curved panel of 12,5 meters at street level, near the entrance of the store; a panel wrapped around the escalator, and another panel, U-shaped, of 25 meters wide wrapped around the large ground floor.

The complete range of Led, supplied by D3 Led, works with two media players BrightSign XT1144 and two additional ones that guarantee a high degree of redundancy.

“Levi's flagship store in Times Square is a demonstration of the almost limitless possibilities of scale, shape and orientation with our Led screens. Installations like these show how these displays with eye-catching images attract visitors, create the desired environment and support the brand simultaneously”, clarifies George Pappas, CEO of D3 Led.

With content designed specifically for this location, where the tradition of New York City stands out, the company's brand image is displayed on the front and center of the store.

“From the moment they enter the store, you can see the amazement on the faces of potential customers. The combination of location, store managers, the tailors, screens and content work together to make the store something really special”, adds Brandie.

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