IWALL in Shop celebrates its tenth anniversary in the DooH digital advertising sector

Agencies and clients have gathered in Madrid to celebrate the decade that this company has been in the market, that has had the contribution Andy Stalman, An international benchmark in branding.

With a circuit of more than 1.300 digital media in shopping centres in Spain, Peru, Colombia and, soon, in Ecuador, the company iWall in Shop has established itself as one of the leading operators of DooH digital advertising in this type of installations, which has just commemorated its tenth anniversary of activity at the Luchana Theatres in Madrid.

During the celebration and under the concept Redefining company, JordiAlba ,CEO of IWALL (top image), He explained both the balance of these years and the new way of consuming media and the current communication needs of brands, provocado por el exceso de impactos publicitarios, and the strong expansion of the shopping mall environment, where customers who find a different experience, Integrated and multi-channel.

As a special guest at this celebration, Andy Stalman, of Totem Branding (in the attached image), stressed precisely that the customer of the 21st century, You are no longer looking to buy products, but to consume experiences and be part of the history of brands. "Physical space is more alive than ever, because the experiences are the ones that really remain".

The Context, Timing and behavior are becoming increasingly relevant in a new audience-based digital advertising model, as it provides a better understanding of potential buyers and helps agencies to better plan their campaigns and measure their return.

The new IWALL Audience platform allows the client to plan and schedule their campaigns, segmenting them based on geographic variables, demographic and socio-economic, according to the Target that you want to achieve and generating a much more qualified impact. "This way, We are also approaching the contracting formulas of the online world and it is possible to buy by impact", The company points out.

Agencies, Customers and guests in general at the event were able to interact with various iWalls as part of the experience of this celebration, in which a system showed the operation of the audience tool, detecting in real time the profile of the person in front of the screen, your gender and age range.

Once the camera detected the user, in another iWall visualized a 3D model from different perspectives, that he could move it with his hand using the augmented reality technology that was built into the system.

To conclude the presentation and celebration of the company's tenth anniversary, All the guests collaborated in blowing out the candles of the virtual cake that appeared on the screen, by connecting in real-time through their mobile phones.

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