Philips Professional Display presents the first Augmented Reality configurator on the market

The new immersive augmented reality app from Philips Display, called ARc, uniquely approximates the space between the design concept and the final audiovisual installation.

Designed to expand brand engagement, Philips Professional Display Solutions has taken another step in innovation with the development of ARc, The first immersive augmented reality app yet on the market, which was recently presented in Ise 2019 and that "has been received as an element of change, both by partners and customers", point out those responsible.

Offering the ability to accurately recreate the look of a Philips PDS signage display on any size and type of wall, the ARc configurator allows the manufacturer to "accompany" its partners during the product selection process, Immediately helping them select a model and digital screen size that delivers the best results for their business.

ARc is also easy to use thanks to a fully functional augmented reality manual, Accessible from a tablet or smartphone, to direct the purchasing process. When using the device's camera, The app captures and measures the selected space so that the user knows which is the most suitable screen for their need, presenting you with the selected models installed on the virtual wall.

In addition, ARc automatically fills the space with multiple screens, allowing users to configure a videowall without having to climb a ladder or open a toolbox. This Philips Professional Display Solutions augmented reality configurator can be downloaded from these links at Apple Store and in Google.

As Martin Ware assures, EMEA business management director, Philips Professional Display Solutions, "ARc is a perfect example of the work our team has done to inspire and lead innovation in the AV market.. We have been impressed by the extremely positive feedback received by our partners since their launch and, at this time, Everyone is using this useful new technology that we've developed.".

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