LANG Iberia consolidates positions in the B2B audiovisual market in Spain

The merger of DTA Events & Cinema with LANG AG from Germany has resulted in this alternative for the crossrenting in Spain, with a wider range of AV products and services for customers.

Based in Sabadell (Barcelona) LANG Iberia has opened its office and celebrated the result of the merger of the German-Spanish company DTA Events & Cinema and LANG AG from Germany.

DTA Events & Cinema was founded in 2011 by brothers Daniel and Tom Voncina, together with Arturo Fuentes Calle, and began his business career in the field of professional personnel management and local support in Spain. Thanks to its international experience, the company offers a professional and multilingual customer service and works exclusively with qualified technicians and trained assistants.

since 2016, this Barcelona company is dedicated to the rental and sale of video equipment, and has positioned itself in the B2B market, following the business model of LANG AG - a family business based in the German city of Lindlar-, which is a European wholesaler for rental and sale of video equipment and related technology.

Tom Voncina, CEO of LANG Iberia, explains this process: "after several years of good business relationship with LANG AG, we understood that we do not only harmonize at the human level, but we also share the same business philosophy, something that for me is basic to the success of the business".

specifically, "LANG Iberia represents an attractive alternative to the crossrentingin Spain and is committed to providing absolute neutrality to its customers". Through the merger with LANG AG, the company can expand its range of products and services and respond to the needs of its customers and the demands of the market.

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