Andalucía Lab incorporates interactive technology Showcases in the Demolab of Marbella
The objective of this space is to provide an innovative technological showcase and digital tools to help companies and public bodies operating in the Andalusian tourism sector.
The center of tourism innovation Andalucía Lab has incorporated into your space Demolab of Marbella the interactive display solution Showcases of Movilok, along with other technological solutions linked to artificial intelligence, virtual reality, Internet of Things, marketing and Big Data.
As María Elena Calavia points out, Quality Manager at Movilok, "Showcases is a cloud service that allows you to connect a digital display (TV, monitor, projector, Led screen) with visitors' mobile phone, creating interactive experiences".
Andalucía Lab, which operates as a training and technological consultancy centre to increase the competitiveness of the Andalusian tourism sector, Develops demonstrations in collaboration with the educational and professional community in situ, testing these innovative technologies that add value and improve the tourist experience.
In this sense, Calavia points out that "we have adapted our solution to the requirements of Andalucía Lab with the possibility of, Once the connection between the mobile and the digital screen is established, download the tourist brochures of the most emblematic sites of Andalusia".
Showcases technology turns any screen of a tourist establishment, Travel or Information and Tourism Office in an interactive experience accessed via the tourist's mobile device, acting as a screen remote control.
Luis del Ser, co-founder of Movilok, He explains that "our interactive technology allows us to communicate, in a simple way, Proposals to visitors to the city in their own language,as Showcases automatically detects the language of the phone. It is a solution aimed at improving tourist service, multidioma, which is a very interesting technological proposal for the sector".
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