Kave Home entrusts its digital signage strategy to TMM Group

TMM Group and its three trademarks, Waapiti, Sonatsounds and Bearomic, have been responsible for helping Kave Home make the leap to offline and create an experience that integrates, in different spaces of the store, Digital and sensory supports to improve the customer experience and reinforce the brand.

Kave Home belongs to Julià Grup and offers for five years furniture and decoration for any type of space and environment. Earlier this year he made the leap to the world of retail, becoming a benchmark in omnichannel.

With a presence in more than 75 Countries, Kave Home decides to make the leap to off-line with its first flagship store on Avenida Diagonal 488 of Barcelona and the hand of TMM Group has created an experience that integrates into different spaces of the store, Digital and sensory supports to improve the customer experience and reinforce the brand.

The brand was born in the opposite direction to how most companies do it from digital to the physical store. in 2013 started selling online in France, in 2015 open to the Spanish market, 2016 It is the year in which sales double and the team specializes, in 2017 Enter the Italian market and 2018 Land in the Dutch market. currently, the online store is present in France, Italy, Holland, Belgium and Spain, and plans to open also in Portugal and Germany.

Kave Home is developing a digital signage strategy based on showing quality and attractive content in showcase, to drive traffic to the store. Once inside, The goal is to be inspired and create a constant dialogue with the customer to generate a good shopping experience.

TMM Group – Waapiti have implemented a circuit of screens in different strategic spaces of the store.

In the showcase has been installed high brightness Led where the contents promote and news stand out, with the aim of attracting the customer to the interior. In the exhibition area, product promotions are encouraged, for which there are two screens, a Led integrated in a column and another in vertical format that is located on the basement floor. last, In the area of the boxes has been mounted a large format screen horizontally for branding, Redirect traffic online and publicize new product collections.

The contents have been designed according to the communicative objective of each screen. Combine different types of content such as promotions and campaigns, products, News and artwork.

Through the Waapiti content distribution and management platform, The client or his agency can manage the contents, both visual and musical. As well as knowing at all times the status of the players through the alert system.

Waapiti is characterized by offering a very stable technology where the contents, both visual and musical, are pre-downloaded to your computer, which prevents silences or black screens in the event of loss of Internet connection.

Musical personality

Kave Home from the beginning is clear that it wants to give an important role to music in its brand strategy. It not only aims to generate a pleasant experience in the physical space, but also to consolidate its identity through a musical concept that reflects its essence.

since Sonatsounds, The company responsible for music marketing, A personalized musical ambience strategy has been developed for the brand.

On the one hand, a tailor-made musical concept has been designed, Based on an indie-pop style, and this concept has been adapted according to the different hours of the day and influx of the public, playing with the tempo or rhythm of the same.

The objective has been to give musical personality to the space and the brand, so that customers feel identified with Kave Home through its music. The musical contents are played through the musical player of small Sonatsounds, no interruptions (since they store the contents locally) and updates are made online without the need for manipulation by any employee.

As a novelty, Within the strategy of musical ambience for the brand, SonatSounds has designed a playlist to be shared on its different profiles on social networks. In this way it will be possible to take home the music of Kave Home and generate a closer bond with customers. This type of action aims to strengthen the musical identity of the brand. This selection will be updated monthly with the most significant musical novelties that sound in store.

Olfactory strategy

Kave Home chose Bearomic olfactory experiences, for the design and development of your olfactory strategy. A roadmap was set that consisted of the creation and development of an odotype for the brand, as well as in the implementation in the establishment and future commercialization through olfactory merchandising.

The creation of the Kave Home odotype consisted of designing a new concept where modernity was combined., Nature and warmth of the brand. The perfumers of Bearomic created several olfactory proposals and finally the fragrance 'Elegance pour Kave Home' was chosen., a fruity floral combination.

The second step was the diffusion of the fragrance in the store, Since only a correct installation of the micronebulization systems guarantees the perception of the fragrance in the specific spaces where it wants to diffuse.

TMM Group participates in the Safari Tours initiative, which takes place within the framework of the Retail fair & Brand Experience (RBEWC) that today has opened its doors at Fira de Barcelona until next 29 May in Barcelona, where you will show attendees this success story.

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