Samsung brings the Smart Led experience to the heart of Times Square in New York

The new screens installed by the company in the iconic New York Times Building, located in this emblematic New York square, offer the viewer an innovative visual experience.

Five huge Led screens Samsung Electronics capture the attention of the iconic New York Times Building in Times Square, since they were installed at the end of last May, occupying more than 1,081 m2 of this building located in this emblematic square.

The new screens that Samsung has installed occupy the entire front panel of the New York Times Building, with a top-not-noter central exhibition, with full motion video, live streaming and interactive capabilities.

"We are very happy to show our Led screens in one of the most famous destinations in the world –notedSeog-gi Kim, Vp. Visual Display Business Executive at Samsung Electronics-. New York's Times Square isn't just a busy place, is a symbolic center of culture and commerce, so it's the ideal place to showcase our leading technology on such a colossal scale.".

Jamestown, real estate management and investment company, owns and manages the property of the New York Times Building, a twenty-five-story facility located in the heart of Times Square in New York City.

This construction is recognized worldwide for its fundamental presence on New Year's Eve, as it is where the famous ball falls in the countdown to the beginning of the new year.

"The New York Times Building serves as an advertising platform for the world's most iconic brands," he said. Michael Phillips, President of Jamestown-. Samsung offers the best visual experience in this environment, showing these brands with the best quality".

In this project, Prismview, subsidiary of Samsung Electronics America, has been responsible for the design, supply, manufacture and installation of the manufacturer's Smart Led screens.

Last year, Samsung also completed the installation of outdoor Led signage in Two Times Square, located in front of this building.

Samsung's Smart Led Signage XPS series features an enhanced design to deliver uninterrupted and consistent color content in any configuration.

XPS models 160 and XPS 080, that have been used in the visual project of the New York Times Building, offer advanced color calibration, energy-saving design and high-quality Led diodes.

To highlight the transformation process that has been carried out over three months, the company has created a video time lapse showing the visual impact of day and night screens, as well as its durability in withstanding the extreme weather conditions of this city.

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