Signagelive and Quividi integrate their platforms to provide intelligence to DOOH and digital signage networks

From now on, Any such network running your solutions will allow you to test, measure, Optimize and deliver contextualized content based on data to attract and personalize campaigns to the audience.

Cloud-based digital signage platforms Signagelive and campaign and audience intelligence for DooH and digital signage Quividi have been integrated to offer a combined solution, efficient and effective to measure and improve action in this type of networks, as they have shown during the recent celebration of Integrate Expo 2019, in Melbourne (Australia).

This technology proposition provides marketers with a much more detailed level of campaign and audience intelligence., as they can get a very accurate analysis of the exact audience dynamics for each piece of content, and also run HTML5 campaigns that react instantly to the actual audience that is watching the screen.

Quividi determines, for each content and in real time, the number of spectators (disaggregated by age and sex), your mood, Attention time, facial attributes (glasses, beard), Etc. This data is accessible on VidiCenter, The company's data platform incorporating dashboards and analytical charts.

Advertisers get private access to audience reports for their commercial campaigns, with detailed information about its real impact every time it is displayed on your digital signage and DooH networks.

Ke-Quang Nguyen-Phuc, CEO of Quividi, explains that "the integration of both platforms focuses on enhancing impactful communication and offering a strong return on investment to DOOH and digital signage operators. Together we enable brands and marketers to optimize their communication to drive greater engagement, traffic and sales".

In this line, Jason Cremins, CEO of Signagelive, "As our customers look to scale their digital signage networks it is imperative that they understand the effectiveness of their content and the impact on their viewers.. This integration takes the guesswork out of it, by providing them with real-time analysis of media reproduction and audience impact, with immediate and actionable insight".

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