IBC 2019: Brainstorm will link its augmented reality technology with Panasonic cameras

Both companies will explain the advanced workflows of augmented reality in 4K in real time thanks to the joint solution with the Panasonic AW-UE150 PTZ camera.

The contest IBC 2019, of the 13 to the 17 September in Amsterdam (Holland), is the scenario chosen by Brainstorm, developer of real-time 3D graphics solutions, virtual studios and augmented reality, to present your latest developments, as well as to participate in the virtual reality set of the stand of Panasonic (pavilion 11 – stand C45).

specifically, will show complex graphics of augmented reality thanks to its joint solution with the camera AW-UE150W/K of Panasonic; a collaboration that will make it clear how InfinitySet, brainstorm's virtual scenery and augmented reality solution, performs at its best in any augmented reality environment and workflow.

This is the result of their collaboration for the development of the trackingof PTZF (Bread, Tilt, Zoom and Focus) of the AW-UE150W/K camera. Panasonic leveraged Brainstorm's experience of more than twenty-five years in developing real-time 3D graphics solutions, virtual scenarios and augmented reality, " to develop a product that allows you to create a complete workflow, that brings advanced AR to companies of any size and budget", as they emphasize from the company.

According to Héctor Viguer, Brainstorm CTO and COO, "Our collaboration with Panasonic has been a success and demonstrates once again the openness of InfinitySet and its ability to interconnect using any industry standard protocol. Our presence in the virtual reality area of IBC shows how the combination of its AW-UE150W/K camera with our InfinitySet produces, without much effort, amazing AR content that allows broadcasters to improve their narrative significantly".

In combination with InfinitySet, the AW-UE150 camera is a powerful solution to improve the communication of news and stories, including data-driven in-context charts, with ease and total precision.

In the demo that they will perform at IBC 2019, this AR workflow will consist of automatic tracking of live presenters, thanks to the infrared emitters of trackingof Blacktrax, to add additional real-time graphics that follow them on screen. All of this demonstrates even more possibilities that the AR workflow enables with additional data from trackingexternal.

Jaume Miró, Sales engineer for Europe from Panasonic Broadcast & ProAV, adds that "the integration of our PTZ 4K camera with virtual and augmented reality applications has been a requirement of our customers. Brainstorm has supported us a lot throughout the development process. The use of UE150 with its InfinitySet is further proof of our commitment to be the most effective and easy to integrate range of PTZ cameras on the market".

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