Barcelona Metro installs a dynamic advertising system in the line's tunnel 5

For this first experience carried out in Barcelona, ​​a section of 160 meters where they have been placed 300 LED bars, spaced at 52 cm. distance from each other and connected to a control panel and other equipment located in a communications room at the Hospital Clínic station..

Barcelona Metro (TMB) has installed a new advertising support inside the line tunnel 5. This allows images to be viewed from inside the trains and allows the playback of short videos synchronized with the passage of the convoys..

It is a technological solution based on LED screens., that the firm has supplied Adtrack Media with the support of Telefónica, that opens a new way to obtain additional income that contributes to the sustainability of public transport. An experience that, as published in Digital AV Magazine, It was already launched three years ago in Madrid.

The system has come into operation on the section of the line 5, between Hospital Clínic and Diagonal, feel Vall d'Hebron, and in the coming months it will be deployed in two more sections pending to be determined. Locations are being chosen in the central sector of the lines with a higher utilization that at the same time meet the appropriate technical conditions for the installation. When all three sections are in operation, It is estimated that the economic return for TMB will be, at least, of 214.000 euros per year.

So that the display of advertising is possible, A set of LED columns that reproduce the clips are fixed to the tunnel wall., ten seconds long, so that from inside the trains they are perceived as a single video screen. like in the cinema, the human eye interprets the chain of still frames as a single animated image, with the difference that, in the subway, the movement of the people riding the train replaces the movement of the film.

For the first dynamic advertising installation in the Barcelona metro, a section of 160 meters where it has been analyzed that the trains circulate at a stable speed, of some 53 kilometers per hour, to ensure the optical effect of video playback. In total they have been placed 300 LED bars, spaced at 52 centimeters apart and connected to a control panel and other equipment located in a communications room at the Hospital Clínic station..

For optimal viewing, The video that is played has a high definition resolution and refreshes at a rate of 30 frames per second. Thus, The implemented system offers image quality and fit to the window size superior to those provided by similar systems in other networks.

For TMB, The professional and orderly management of advertising in the different media of its networks is one of the sources of non-fare income through which dependence on rates and subsidies from public administrations to support public transport in the Barcelona area is reduced.. The promotion and diversification of this type of income is one of the company's strategic lines, that has managed to raise them a 31% between 2012 y 2018.