Necsum part of Trison creates experiences through interactive digital art

The new company develops its activity under the umbrella of Trison, combining creativity, technology and innovation through digital architecture, lighting art, the creation of stunning visual content and special effects.

Trison has taken another step to bring to market a value proposition of transformation of physical spaces with the incorporation of Necsum part of Trison, a team specialized in the generation of experiences through interactive digital art.

The new company, that will develop its activity under the umbrella of Trison, combines creativity, technology and innovation through digital architecture, lighting art, the creation of stunning visual content and special effects.

The team is made up of specialists in digital design, Creative, digital artists, interactivity developers, experts in lighting, sound and fx, Interior designers, architects and engineers. These are responsible for conceptualizing, design and execute integral projects, turnkey, for shopping centers, retail, Airports, leisure centres, as well as events and shows at an international level.

With the new team, Trison enriches its global offer focused on the digitalization of physical spaces, audiovisual integration and sensory marketing solutions. According to Alberto Cáceres, CEO of the company, "with the creation of Necsum part of Trison and the incorporation of an expert team in interactive digital art, our group advances in the sophistication of the differentiating offer to offer customer experiences that combine technology, comprehensive solutions for digitalization and sensory marketing in its broadest sense".

In the current context of digital transformation in which all economic sectors are immersed at a global level, organizations focus on connecting in a deeper way with the customer at their points of sale and contact with the same.

Physical spaces are in the process of reinvention and seek to create hybrid experiences that combine the latest technology with creativity and emotion with a real impact at the level of economic results and customer experience. This ambitious goal is common both in the retail sector, as a bank, energy, insurance, Bless you, automotive or public administration.

One of the first projects in which Trison has deployed its new interactive capabilities together with Necsum is the Lagoh shopping center, recently opened in Seville.

This has different large digital screens, a large interactive vertical Led cylinder inside and a large outdoor water fountain showcasing a custom-created light and sound show for the centre.

Creative conceptualization when designing the main elements connects directly with the creation of a unique customer experience in terms of innovation, energizing the space with a narrative full of more representative elements of Sevillian culture and the architecture of the space itself.

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