Netipbox Technologies incorporates Marta Fernández as CMO to its management team

This appointment is part of the company's strategy for its commitment to the retail sector, promoting the Digital Store concept and enhancing the sales channel for its digital marketing systems.

Netipbox Technologies has strengthened its management team to undertake its expansion with the incorporation of Marta Fernández Melgarejo as Chief Marketing Officer (HOW).

With more than 20 years of experience in B2B Marketing and Retail Consulting, Marta has combined her professional career with teaching Retail Analytics in different universities and business schools, and has spent his last ten years in the also technological TC Group Solutions.

"The digitization of the physical store is a natural and necessary step and, thanks to Netipbox's Smart technology, Much simpler than it seems. During 10 For years I've been helping retailers collect data to analyze in-store customer behavior.. Now we must act on this data, taking advantage of the opportunity that digital marketing gives us to improve the customer experience and increase the profitability of stores", says Marta.

Netipbox Technologies has more than 10 years contributing to the digital transformation of the physical space and the creation of digital communication channels with a technology that facilitates new user experiences, while enabling system managers to improve the performance of their corporate or commercial spaces.

One of the strategic bets of Netipbox Technologies is in the retail sector, where it intends to develop the concept of digital store with its intelligent systems of Smart Digital Signage turnkey end-to-end, with proprietary technology.

"Marta will contribute her extensive knowledge and experience in retail to expand and position the Netipbox brand in this sector and in the different vertical markets in which it is already present., promoting the Digital Store concept and enhancing the sales channel for its digital marketing systems", declares Toni Viñals, CEO and co-founder of Netipbox Technologies.

Netipbox Technologies is in an important phase of international expansion, particularly in the USA. USA. donde abrió recientemente una oficina en Miami para acompañar a sus clientes en territorio norteamericano, entre ellos Areas USA, donde su tecnología está ya presente en varios aeropuertos del país.

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