D'strict creates the spectacular dynamic visual content for Nexen's headquarters in Korea

The branding action carried out by this creative agency has left no one indifferent, not only because of the many curious people who crowd the entrance to its offices in Seoul, but for a video that has conquered for its innovation, dynamism and creativity.

The multinational Nexen, tire manufacturer based in Yangsan and Seoul (South Korea), has performed an impactful brand action, or branding without having to promote any product using a huge video wall and creative, dynamic content that has gone viral around the world.

Technological innovation and visual art are dramatically combined in the agency's content d'strict displayed on the large Led video wall, of 30 meters wide by 7 meters high, presiding over the lobby of the Nexen building in Seoul.

The dynamic content that runs on this large pixel pitch LED video wall is a loop of custom creatives created by d'stric for this company, Like a virtual waterfall, A colorful tornado that transforms and creates incredible figures.

Added to this are images full of color and effects, along with three-dimensional moving videos that envelop the space around and behind the screen, Even the space next to the elevator, Enveloping everyone who passes through the lobby.

 

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