LG Transparent OLED: a unique visual universe to transform any environment

The innovation that the manufacturer makes to improve its display systems currently has in the Transparent OLED screen one of its maximum exponents and allies for any commercial and business environment; A unique solution in the market that opens a new era in the application of digital signage.

With an innovative transparent design that allows you to see beyond the screen, High image quality and format flexibility, the Transparent OLED system (T-OLED) developed by Lg It is a step further in visual experience to transform any space into a stunning fully functional digital environment, adapted to the needs of each application and sector.

This technological solution offers a transparency of the 38%, Enough to view object details, Images and text behind the screen, creating a visual immersion effect between the client who looks and what is shown in a differential and high impact way.

Reinventing digital signage

Thanks to LG's OLED technology, This transparent display, whose first model is the 55" EW5F-A system, Displays vivid and true-to-life colors thanks to its independent pixels, resulting in high-quality images, with Full HD resolution and a brightness of 400 cd/m² , that blend perfectly with the environment. Images projected on the transparent screen overlap background objects, thus achieving an augmented reality effect.

Unlike other transparent screens, T-OLED uses black instead of white, like transparent color, The result is that the edge of the screen is almost imperceptible when there is a black background and lighter colors, such as gold or silver, They draw much more attention to highlight, For example, Jewelry items, Watches, Etc.

In addition, Can be installed on moving surfaces and in videowall format, significantly increasing its impact and spectacularity in any commercial and business environment, with multiple possibilities when it comes to displaying content.

In this sense, The T-OLED display is designed for easy installation and integration into any environment because it weighs less than 14 kilos and offers two possibilities: Open Frame and Standalone. The first is designed with an open frame to resemble a 55" glass panel, either installed alone or on a 2xN videowall, and electronics can be hidden up to 1,6 meters away, thus achieving the greatest effect of transparency.

For its part, the Standalone model integrates electronics into its support. Both incorporate the Smart webOS3.2+ platform for dynamic and interactive communication.

Unique and differential experience in any environment

A common and priority denominator of digital signage is to create a unique experience, Attractive and high-impact for customers, mainly in the retail environment, A sector that is constantly evolving to adapt to new consumers and boost sales.

And it is in this environment where the development of LG with the Transparent OLED screen forms a perfect technological tamden in terms of functionality, Personalization and creative and commercial possibilities. An example of this is its application in areas of an establishment, as counters, Windows, Central areas, that normally until now were wasted and with this transparent panel become an attractive, showing images or objects that can be viewed on both sides.

 

The transparency of T-OLED allows the creation of visual effects that do not leave indifferent to a buyer who goes through a store, Exposing the physical products, Exclusive brands, Commercial Promotions,... behind the panel, while images and videos are played on the screen with vivid colors (watch attached video).

A new form of visual communication that opens an infinite range of creative possibilities that until now traditional digital signage did not offer either the buyer or the owner of a commercial environment to improve both the shopping experience and sales.

Especially effective has been the collaboration between LG and ZeroLight in the design of a car showroom, in which the customer experience and the traditional car configurator is radically transformed using the Transparent OLED display (More details of the project in Digital AV).

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