Exterior Plus performs an augmented reality pilot experience at Atocha Station

The specialist in advertising space management, in collaboration with the company Admira, have tested in this space the ability to recreate virtual content that converges with the day to day of users.

Exterior Plus, company that manages the advertising spaces of the Renfe and Adif train stations, as well as the airports of the central area and Catalonia, has made an experience with augmented reality in collaboration with Admires, specialized in digital signage and AV projects.

Some users of Madrid's Atocha Station have been able to enjoy and see how a dragon flew over this space or a whale moving just above their heads. Stunning scenes with augmented reality technology capable of recreating virtual content that converges with the day to day users.

The objective of this action of Exterior Plus is to deploy this technology in future advertising campaigns, following its philosophy of going further in the external environment, Not just offering advertising faces, but through innovation and enhancing consumer emotions.

Users who have had the opportunity to live this experience have been able to contemplate this impressive parallel world through augmented reality glasses Magic Leap. This powerful device offers features that allow you to get the most out of augmented reality technology, managing to further blur the line that separates the virtual from the real.

As they point out from Exterior Plus, before boarding a train or plane, Users often spend long waiting times before the trip, Moments that advertisers can take advantage of to impact their audience with a different communication that increases, Not just brand recall, but the experience in such environments.

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