Beabloo begins his new stage with Enric Quintero as CEO

The merger between the two companies has just been completed. With this addition, Beabloo and Metriplica join teams to lead digitalization in the retail sector.

Enric Quintero, founder and CEO of Metriplica, He has become the new General Manager of Beabloo. His incorporation to the board of directors of the company has been announced after the announcement of the completion of the merger of both companies. ( See more information in Digital AV Magazine).

This operation, which was closed for two million euros, It gives the company a special character since it is positioned as a software manufacturer that has consulting to manage and improve the shopping experience offline and online.

The founding partner of Metriplica contributes to his new position as general manager at Beabloo, the experience of coordinating and directing analytics strategies in national and international companies such as Repsol, Meliá, Endesa, Desigual or Falabella, among others.

He has a degree in Statistical Sciences and Techniques specialized in DataMining, by the Faculty of Mathematics and Statistics of the Polytechnic University of Catalonia (UPC), has more than 20 years of experience in information technology.

He has worked as an information officer in companies such as Ogilvy, Edreams or Vueling, as well as for large clients within the consultancy Multiplica. On the other hand, for his area of knowledge he is a web measurement evangelist Seminar Leader of Google Analytics, he is also a member of the Yahoo Web Analytics consulting network and an authorized consultant to ComScore and IBM, among others.

He is currently a member of the executive committee of different companies and professor in different postgraduate courses on web analytics and digital management in universities, as Online Business School.

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