Admira inaugurates its LAB to showcase advances in digital signage, IoT and Smart retail

This technological showroom and R+D+i centre, located in Barcelona, It will allow professionals to experiment with new concepts in digital signage and audience measurement.

A place where you can experience new concepts of digital innovation in sectors such as retail, Hospitality or entertainment. This is how he defines Admires the opening of its showroom and R+D+i center; a three-storey space located in the Gràcia neighbourhood, in the heart of Barcelona.

The inauguration of the showroom and the LAB, that took place in the past 12 December, was attended by more than fifty Admira partners from these sectors. A project that has the support of the manufacturer Samsung how Gold Partner, and Intel, Iiyama, LG, Philips PDS, VSeven and Vogel's how Silver Partners.

These manufacturers have provided a large part of the equipment currently present in the showroom and in the LAB for the development of the different experiences. In this sense, the LED screen of 110 inches diagonal, configured with Samsung IF012J panels, with Full HD resolution, pixel pitch 1,2 mm and a total of 110 inches diagonal.

Real solutions for all types of businesses

During this event, various real solutions applied to all types of businesses were presented for the first time, with the latest experiences developed by Admira, to showcase the analytical capabilities of new audience measurement systems.

In this sense, Attendees were able to try the experience that simulated a movie theater, Equipped with a complete video analytics solution, that provided accurate and reliable consumer metrics and data.

One of the aspects that the guests at the LAB valued was the development of Admira for connecting as many elements as possible to the solution and collecting accurate data through them.

Another of the experiences of the event focused on the possibilities of the Internet of Things (Internet of Things – IoT), that enables interactivity between products and displays at the point of sale. As a curious element, a Lego model served to show the solutions in Smart City and Smart Mobility.

In these environments, Admira focuses its development on offering advertising content segmented by geolocation at moving emission points, such as taxis or buses in a city.

An innovation laboratory

The event also featured the interventions of Carlos Silva, CEO of Admira, and Jorge Hurtado, Sales manager of the Visual Display team at Samsung. The former recalled the milestones of the company's thirteen years of activity to offer services capable of managing everything from large projects to solutions for small businesses.

For its part, Hurtado pointed out that one in four Samsung professionals currently work in R+D, and highlighted the importance of partners such as Admira to take advantage of the full value of its technology.

The inauguration of the showroom also featured the space that houses the so-called Admira LAB, the company's new R+D+i centre, in which the team of developers works on the conceptualization, Design and creation of new experiences. Their work has also resulted in the solutions of the multi-award-winning Admira platform for digital signage and retail analytics.

Admira LAB also hosts the QA team, which is responsible for testing and implementing the different developments in the new market equipment, such as those of Samsung, for which the company received the award Best performance 2019 SoC integration in the last Summit of the Korean multinational, which was held last October in Bratislava (Slovakia).

This laboratory will also serve as a face-to-face training space, for both employees and customers, and will feature the latest trends in training and Teambuilding.

Digital solutions that drive sales

The solutions proposed by Admira in its showroom will serve to improve the customer experience, but also to maximize the impact of advertising campaigns and advertiser investment.

According to data from the sectoral show C¡Print, The presence of screens in stores generates a 40% More Sales, and a 68% of consumers admit to buying a product while they were in the store because a screen caught their attention.

For its part, the IV Annual Digital Signage Study prepared by IAB Spain (More information at Digital AV), the 90% of consumers think that this type of advertising conveys originality and differentiation, to which it is added that the 88% is more attracted to interactive content and up-to-date offers.

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