Lamar renews the image of the San Antonio airport with a new digita signage

Nanolumens and Lamar Airport Advertising have installed four LED screens, among which a column wrap and another flat panel is included, One of tape, located in the billing area and, above this, Another in the form of ‘four -rate’.

One of the latest projects you have done NanoLumens It has been in the San Antonio International Airport (Texas - United States), where you have installed four direct viewing LED solutions.

In charge of the Lamar Advertising Airport Division and composed of VIA Technology, The project includes a flat screen on the B entrance of the luggage collection zone, A Wrap column in the same space and one of tape installed in the TSA billing zone. The fourth and last solution of the project is a ‘quadrifolio’, A geometric form of four lobes showed by the culture and brand of San Antonio.

“The objective was to show San Antonio's ability to move towards the future with technology and include advertising. The signs that previously filled the space gave a feeling of vacuum and simplicity, But the new LED supports offer much greater clarity and customization”, Michael Villa explains, de VIA Technology, Project integrator.

After winning advertising rights, Lamar Airports promised a general review of the airport digital signage. According to Michael Neck, Lamar Airport Project Manager, “This company seeks to find digital advertising opportunities that complement the aesthetics of the airport, Improve the passenger experience and offer great opportunities for local and national advertisers to send their messages to their customers”.

Airports usually have high levels of environmental light and San Antonio International is no exception. When asked about how these levels of light affect signaling, Nanolumens Regional Sales Director, Eric Siegler, He pointed out that “It is important for passengers and advertisers to have access to a clearly visible signage, so that prominence, Even when the environment is full of sunlight. LED is a solution bright enough to do this, So it was the right technology for what Lamar and the airport were trying to achieve”.

Neck expanded on the proper LED adjustment for the project by pointing out that, “LED screens bring a personalization level that cannot be achieved through LCD solutions. Lamar was able to show the local pride of San Antonio with the Quatrefoil personalized screen 2,5 Pixel pixel mm. We were also able to develop a LED wrapped in a column that shows the technological avant -garde approach that San Antonio deserves”.

Each of the four integrated screens during the project has a pixel pitch from 2,5 mm and all are used almost exclusively for advertising content. The specific locations of each were chosen because they are areas of high traffic where passengers also exhibit a high time for permanence.

Character:

The rectangular flat screen measures 4.5×1,8 meters with a resolution of 1,824×720.

The column wrap measures about two meters high with an exterior circumference of 3,6 metros. Its resolution is 1,440×780, although the total area cannot be seen in its entirety from a single location.

The ribbon screen measures 10×0,7 meters with a resolution of 4,032×300.

The four -sheet screen measures 1.6×1,6 With a resolution of 672×660.