Lamar renews san Antonio Airport image with new digital signage

NanoLumens and Lamar Airport Advertising have installed four Led screens, including a column wrap and a flat panel wrap, a tape, located in the check-in area and, above this, another in the form of a 'quadrifolio'.

One of the latest projects he has carried out NanoLumens has been in the San Antonio International Airport (Texas – United States), where it has installed four direct vision Led display solutions.

Commissioned by the Airports Division of Lamar Advertising and integrated by VIA Technology, the project includes a flat screen over the entrance of side B of the baggage claim area, a wrap column in the same space and a tape column installed in the TSA billing area. The fourth and final solution of the project is a 'quadrifolio', a four-lobed geometric shape showing the culture and brand of San Antonio.

“The goal was to showcase San Antonio's ability to move into the future with technology and include advertising.. The signs that previously filled the space gave a feeling of emptiness and simplicity., but the new Led supports offer much greater clarity and customization”, explains Michael Villa, of VIA Technology, project integrator.

After winning the advertising rights, Lamar Airports committed to an overall overhaul of the airport's digital signage. According to Michael Neck, Lamar Airport Project Manager, “This company seeks to find digital advertising opportunities that complement the aesthetics of the airport, Improve the passenger experience and offer great opportunities for local and national advertisers to get their messages across to their customers”.

Airports typically have high levels of ambient light and San Antonio International is no exception.. When asked about how these light levels affect signaling, the Regional Sales Director of NanoLumens, Eric Siegler, noted that “It is important for passengers and advertisers to have access to clearly visible signage, so that it stands out, even when the environment is full of sunlight. The Led is a bright enough solution to do this, so it was the right technology for what Lamar and the airport were trying to achieve.”.

Neck expanded on the proper adjustment of the Led for the project by pointing out that, “Led screens bring a level of customization that can not be achieved through LCD solutions. Lamar was able to showcase San Antonio's local pride with Quatrefoil's custom display 2,5 mm pixel pitch. We were also able to develop a Led wrapped in a column that shows the cutting-edge technological approach that San Antonio deserves.”.

Each of the four screens integrated during the project has a pixel pitch of 2,5 mm and all are used almost exclusively for advertising content. The specific locations of each were chosen because they are high-traffic areas where passengers also exhibit a high dwell time..

characteristics:

• Rectangular flat panel size 4.5×1,8 meters with a resolution of 1,824×720.
• The column envelope is about two meters high with an outer circumference of 3,6 metre. Its resolution is 1,440×780, Although the total area cannot be viewed in its entirety from a single location.
• Ribbon screen measures 10×0,7 meters with a resolution of 4,032×300.
• Four-sheet display measures 1.6×1,6 with a resolution of 672×660.

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