Icon Multimedia to take ISE 2020 your Mirandda interactive tester for 'smart retail'

Manufacturer strengthens its solution proposal with this smart retail system, inviting you to turn physical stores into connected spaces.

The Spanish company Icon Multimedia will present in the imminent edition 2020 of Ise, which is celebrated by the 11 to the 14 February, their new developments in Smart Retail, focused on its revamped interactive tester Mirandda, as well as the latest developments in Deneva Digital Signage for the connected store.

This time, the company comes hand in hand with Philips Professional Displays (pavilion 10 – stand K170) where it will show the solution based on an interactive mirror that, located in the tester area, aims to improve the customer's in-store shopping experience.

Thanks to RFID technology, Mirandda interactive mirror identifies garments inserted into the tester by the user. At that moment, the customer receives, through this device, other possible recommendations and combinations to complete the Look if you wish (more details in the attached video).

In addition, the customer can request other sizes and colors available, find out more about the composition of the garment, access to the full catalog of items in the store, and even visualize the wishlist created from the web with a simple and quick process of personal identification.

The user can do all of the above without having to leave the tester, with the certain that it is preserved, at all times, their intimacy, since the system does not integrate any cameras, thus creating an innovative experience based on personalization.

Requests received are communicated to in-store staff via monitoring screens, located outside the testers area, mobile devices, allowing requests to be accommodated in the shortest possible time, bringing new garments closer to the customer to their tester and improving on-site service.

The use of this solution as a tool business intelligence is the main potential it presents, because it allows you to know customers' preferences based on their interactions, permanence in the tester or the most requested items, as well as the effectiveness of sales staff to strategically optimize business decisions.

Icon Multimedia has developed this application in collaboration with its partner Steel Performance -Mirandda approved manufacturer, specialized in the design and construction of structures and supports for digital signage-, in order to create high-tech customized solutions and adapt them to the needs of customers in different sectors.

Access to the ISE Special 2020 on Digital AV

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