Ise 2020 begins its meeting with the AV industry in its latest edition in Amsterdam

The most important event in the global calendar of systems integration and AV has opened today the doors of what will be the last edition to be held in the Dutch capital, and in which updated information on the coronavirus Live with the latest technologies, Solutions and strategies they present 20.764 enterprises, one 9,8% more than last year.

All agents of the audiovisual industry and system integration are called from today until next 14 from February to visit and focus your interest on innovation, the technological solutions and the business activity it offers Ise 2020.

The 17th edition of Integrated Systems Europe has opened its doors today in what will be its last call at the Amsterdam fairgrounds, since next year will be held in Spain, in Fira de Barcelona.

Throughout fifteen pavilions and six Technology Zones, more than 1.300 Direct exhibitors, with a total of 20.764 enterprises, They present their latest solutions to an audience of potential buyers from all over the world during four intense days.

The CEO of Integrated Systems Events, Mike Blackman, has opened this ISE 2020 reviewing the sixteen years of history at the RAI Center in Amsterdam, and has been convinced that the commitment to Barcelona, that will host ISE from next year, It will be a success opening new business possibilities.

Coinciding with its transfer of headquarters, Integrated Systems Europe to launch new corporate image, while reinforcing areas such as digital signage, retail, Hospitality, augmented reality, Etc.

Although the coronavirus (2019-nCoV) It has become the protagonist of this edition and other international competitions and, As the organization itself has pointed out, has an impact on the presence of exhibitors and attendees, both those responsible for ISE and Amsterdam RAI have followed all official advice and have implemented measures to ensure a healthy and safe environment (more data in Digital AV).

Coronavirus: control, Healthy Information and Practices

In the keynote speech, Blackman has asked exhibitors and attendees to observe some simple measures to ensure a safe and healthy environment at ISE 2020. "Although all Chinese airports are already conducting exit checks with health tests, We ask all of you, Whatever country they attend, to work with us and practice some common healthy practices.".

In this sense, The organization stresses that if any attendee "does not feel well or thinks he may have any relevant symptoms (or indeed some health-threatening symptom, whatever it may be) who thinks he may endanger his fellow exhibitors and attendees, Please seek medical advice and refrain from travel.".

Blackman stressed that the organization has reinforced prevention measures by increasing medical staff., placing hand sanitizers in numerous locations (like the ones in the image below). During these days it will offer continuous information and has made available to visitors an urgent telephone number (Printed on each accreditation).

Due to the health crisis, they have finally cancelled their participation in ISE 2020 a total of 50 Chinese companies, 4 German, 2 of United Kingdom and others 2 from United States. In the case of France or Spain, Only one cancellation has been registered. Still waiting to know what will be the real influx to the fair, The number of registrants has increased by 6,7%, reaching the 52.919 Professional. The number of exhibitors has also grown, reaching 20.764 (one 9,8% More than in the last edition).

As the exhibitors have been installed and, After the opening of the doors of the event, the management and executive staff of Avixa and Cedia monitor and provide information on this evolving situation with the advice of public health authorities. "We want to assure our exhibitors, attendees and staff that health and safety is our number one and foremost concern.".

Avixa and Cedia: Commitment to professional development

The associations co-owners of the contest, Avixa and Cedia, are one year more strongly involved in the professional development program of the contest, in which each association has organized important conferences, As already advanced this daily.

With regard to conferences and conferences, who was vice president of innovation and creativity at Disney between 2011 and 2017, Duncan Wardle, He has been in charge of opening a program that consists of a total of seventeen sessions, in which more than three hundred experts will participate,s in these four days to cover a wide range of vertical markets.

The news of ISE 2020 are the Summit of Control Rooms, Specialized in control systems, together with the Cybersecurity Workshop and the Design and Construction Conference (the latter two organized by Cedia). To which is added the new pavilion 14, dedicated to virtual reality, as well as an area dedicated to the state of the art in mapping, located in the Elicium.

In addition, the Avixa association has organized twenty-minute information sessions -format FlashTrack– for its members at a dedicated booth, while Cedia has a full program of training courses and certification exams throughout the week, In addition to hosting short talks at its stand.

One of the main areas of interest in this regard is the pavilion 14, where there are three inspiring presentations. the Main Stage (o Main stage), sponsored by Shure, hosts thought leadership sessions from renowned experts -presented by ISE, Avixa, Cedia and another collaborator- During the four days of the fair.

Nearby is the Innovation Zone, that accommodates companies with exciting new technologies and solutions. Completing the trio of special activities, in the pavilion 14 There is also the one dedicated to virtual reality technology (RV), with a powerful collaboration of three VR engineering professionals and an exciting virtual ride on a submarine.

Ise 2021: Hello Barcelona!

Ise 2020 is the last edition of the show held at the Amsterdam RAI, since next year the event moves to Fira – Gran Vía in Barcelona. A special area called ¡Hello Barcelona! Lounge, located between the pavilions 7 and 8 of the RAI, has a team prepared from Barcelona Tourism to answer questions from attendees about the new location of the fair.

Friday 14, Last day of the fair, at 12:00H, A special event will be held, Also called Hello Barcelona! in the Forum of the fairground, which will also be presented by the Director General of Integrated Systems Events, Mike Blackman, in which he will review again the history of ISE during the fifteen years that has been held at the Amsterdam RAI.

Blackman will also look to the future, with the proposal of the edition 2021, which will be attended by Spanish authorities, including the Minister of Business and Knowledge of Catalonia, as well as the general directors of Avixa and Cedia. A free event that will feature time dedicated to networking.

Also on Friday, the last event of the ISE program 2020 – attractionsTECH by blooloop -, that will take place at the Hotel Okura, Explore the business and technology strategies of visitor attractions, Museums, Theme parks and heritage spaces.

This event includes the latest in interactive and immersive technology; A look at audiovisual and multimedia integration in amusement park roller coasters, as well as an improvisation session of a thematic attraction concept in twenty minutes.

Access to the ISE Special 2020 on Digital AV

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