Ivan del Rio: "Daktronics went to Amsterdam to show off its DNA, in terms of innovation, development and engineering"

The company continues to bet on development, innovation, the technology and the highest quality. Some premises that have been evident in their attendance at ISE 2020, where he has come with his latest news, as the chip-on-board display, of 1,2 mm and 6.000 Nits, or the NPP series, of 1,5 mm and 1.500 Nits.

Daktronics has attended this latest edition of Ise, held in Amsterdam, to show off its DNA in terms of innovation, development, engineering and new products. At its stand could see its most innovative display solutions such as the chip-on-board screen (COB) or the NPP high-resolution series.

In this video interview, held during the celebration of ISE 2020, Ivan del Rio, Regional Manager South Europe, comment on the main news of the company, as well as its strategy and markets in which it has its sights set.

"We are at the forefront of new solutions with products such as micro- Led or chip-on-board (COB) and we continue to develop for the different verticals or segments such as outdoor and indoor advertising, shopping malls and, Of course, transport".

The chip-on-board solution has been one of the main protagonists of the Daktronics stand at ISE this year. A screen of 1,2 millimeters that exceeds 6.000 nits of brilliance.

On the other hand, the screens of the NPP series have also been seen, with 1,2 Mm, until 1.000 nits and a resolution, that in ISE reached 4K. This screen has been designed for use in crisis rooms, control rooms, government and military facilities, and corporate environments.

Also from the NPP series was exhibited a solution of 1,5 mm with a maximum brightness of 1.500 Nits. "We were able to see the image quality and the high-brightness capability that this team has to impact., to impress the general public. A solution that can be applied in any retail environment, shopping center or public space".

In Daktronics they do not forget those solutions that the market demands for outdoor environments, such as the one that is installed at the entrance of the enclosure where ISE has been held. A totem with double-sided outdoor screen of 6 Mm.

Vertical sectors

Iván del Río comments on the company's commitment to vertical markets such as retail, transport and sports facilities.

In the last twelve years, in the Southern Europe region they have paid special attention to the world of transport, sector in which they have a great experience in the United States." The transport market is very specific with a level of requirements, technology, very demanding engineering and integration. In this one, Daktronics moves very well and we continue to bet on developing even more in it".

Another very important market for the company is the world of retail, shops and shopping malls, where they have high-end solutions with their own design produced in the Shanghai plant, that are offered with a price that adapts to the demands of the market.

As far as sports facilities are concerned, "We continue to expand our presence in this environment and, currently, we are involved in projects that are being carried out in four or five stages.

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