Ben Phelps, retail industry director at Absen, explains how the motto chosen for ISE 2020 – Evolution on display – has materialized in a spectacular live display of LED screens, with a pixel setting 4 in 1 in miniLed technology, for both the rental and fixed installation market.

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A benchmark in the manufacture of LEDs and "the number one in exports in the world", as Ben Phelps assures, Retail Industry Director at Absen in this video interview, The company's participation in Ise 2020 It has not left professionals indifferent, not only because it has "the biggest stand we've ever had at ISE (of 324 m2 divided into two contiguous spaces). but to show "our important evolution in LED visual innovation".

It was under these criteria that his motto was based Evolution on display, with two clear concepts in the designs of your stand, with an area dedicated to products for rent, with the Polaris and Aries ranges as protagonists and a spectacular 4K LED screen of 1,5 Mm; and another for products for fixed installation.

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In the latter area, the retail environment embodied Absen's visual developments, with the N and K series LED screens as references, specifically designed to meet the needs of this growing industry.

The LED screens of the CR range were the visual proposal for control rooms, together with ICON, An all-in-one product designed for auditoriums and conference rooms.

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As Phelps explains, the most important evolution in Absen LED screens has materialized in ISE 2020, with a new and differential range that incorporates miniLed technology. "In recent years, the pixel pitch of LED screens has been reducing and this created a problem, as the pixel itself was too large".

While mini-LED technology is relatively new, as it has only been on the market for a few years, Phels says, "At Absen, we are ideally placed to manufacture large quantities, and we are very proud to have four different types of miniLed panels, with a pixel setting 4 in 1, to offer 1.2mm screens, 0,9mm and 0.7mm".

Access to the ISE Special 2020 on Digital AV

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by • 25 feb, 2020
• section: Mega-Desiccated Special DAV, outstanding, Digital signage, display, interviews, Events, business