Ben Phelps returns to Absen to foster retail business

As a director of this line of business, he will be in charge of developing retail opportunities in Europe and supporting the company's sales teams and system integrators around the world.

Ben Phelps has returned Absen as a director of the retail business. In his new role he will be in charge of developing retail opportunities in Europe, as well as supporting the company's sales teams and system integrators around the world.

"Many major retailers, in particular sportswear and fashion brands and car manufacturers, are based in Europe. This offers many opportunities to grow Absen's growing retail portfolio. Thanks to my experience in the region and with local companies like Trison, I have excellent relationships with many local integrators", explains Ben Phelps.

Phelps started in the Led industry with Trison, Spain's leading system integrator. "The company only had 15 employees when I arrived and focused primarily on audio integration projects. Through his dealings with Inditex, one of the world's largest fashion retailers, got involved in the Led sale. A decision that allowed the sale of 5.000 Led screens in stores in a hundred countries”.

Phelps was chosen to lead the Led department and coordinate the deployment of these solutions at Inditex. He was also responsible for helping the retail company learn about the benefits of LED over LCD or projection.

“That time was very demanding, since we had to learn some things the hard way. We were looking to expand internationally, so logistics was vitally important. We decided to go with Absen years ago because they had a very clear idea of what we needed and how it could be achieved", explains Phelps.

The strength of this relationship caused Phelps to go to Absen for nine months in 2016, before returning to Trison in 2017 as commercial director.

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