Barcelona Metro bets again on dynamic advertising on a stretch of the L1

This is the same technological solution, with the installation of three hundred Led bars, contributed by the Canadian Adtrackmedia, with Telefónica as an integrating partner, that already works for a few months in the L5, between Hospital Clínic and Diagonal.

Users of Metro de Barcelona that pass between the stations between the stations of Spain and Rocafort, in this section of tunnel of the L1 in the direction of Fondo, can see dynamic advertising from inside the wagon, based on LED screens, which has been launched this week.

Metropolitan Transport of Barcelona (Transports Metropolitans de Barcelona – TMB) explained in a statement that it is the same technological solution provided by the Canadian company Adtrackmedia, with Telephone as an integration partner, that already works on the L5, between Hospital Clínic and Diagonal (more details on Digital AV).

This innovative system of advertising in motion is based on technology of synchronized Leds that, with the passage of trains, makes the spots, ten seconds long, are visible between the stations of Spain and Rocafort.

The data provided by TMB indicate that, with both sections in operation, is calculated in 1,2 million the number of potential weekly impacts that content can obtain in this innovative advertising format, with a high level of recall in the public. Since last September, when it began to be commercially exploited, Twenty leading brands have used dynamic advertising of the section of the Line 5, between Hospital Clínic and Diagonal, to disseminate your products and services.

According to the contract with the promoter company, A third tranche can be installed at another location on the network to be determined, than to become operational, would mean an economic return for TMB of at least 214.000 euros per year.

For the second installation of dynamic advertising in the Barcelona metro, a section of 156 metros between the stations of Spain and Rocafort, sense Fund, in which trains run at a stable speed, of some 54 Km per hour, to ensure the optical effect of video playback.

In total three hundred Led bars have been placed, spaced apart 52 cm. and connected to a control panel and other equipment located in a communications room to the station of Spain. For optimal viewing, The video being played has a high definition resolution and refreshes at a cadence of 30 frames per second. In this way, The implanted system offers an image quality and a fit tailored to the upper windows.

For TMB, Dynamic advertising inside tunnels is a new way to obtain additional revenues that contribute to the sustainability of public transport. The promotion and diversification of this type of income is one of the strategic lines of the company, which has managed to raise the performance of the advertising media of the metro and bus networks a 41% between 2012 and 2019, According to the data of this organism.

Other articles on Adtrack Media, Metro de Barcelona, Telephone, Metropolitan Transport of Barcelona-TMB