A dynamic immersive show recreates the shopping area of Vienna Airport

Lagardère Travel Retail offers a new concept of 'the fashion gallery' in the so-called Shopping Square of this airport facility in the Austrian capital.

With an area of 800m², Lagardère Travel Retail has recently opened its new store concept, called The fashion gallery (The Fashion Gallery), in the Vienna International Airport, at the exit of the Terminal 2, in the customs area.

In this area, a visual and digital fountain of Donnerbrunnen, Formed by LED display Absen with pich of 4 Mm, It virtually pours water on travelers to take them on a spectacular journey over this city's iconic landmarks.

To take it to cavo, The client wanted a special design that would cover an entire wall to create a unique and magical experience. The specialist TMM Trison He carried out an exhaustive study of the surface to be developed due to the complexity of its structure.

Both the French and Spanish teams of this company worked on the creation and installation of what is to date the largest LED wall in Europe, for which they have also collaborated in the adaptation of its content for the brands that are promoted in it and that are in the Fashion Gallery.

The video production for this immersive visual installation of 105 m² has been created and directed by 3D Mapping Factory, partner of BrighSing, that provides its multimedia players for the management of Absen's large LED screen.

The concept was to take the passenger experience to a new and different level, for which the objective was to trigger an optical illusion by enlarging the existing store with a large wall of LED screens that would create a magical moment in the user, with the recreation of the Donnerbrunnen fountain, that 'pours water' on travellers as they pass by and takes them on a dazzling journey over Vienna's iconic landmarks with 3D imagery.

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