DooH screens become 'balconies'’ dynamic information and gratitude

Outdoor digital screens (DooH) have become visual and dynamic 'balconies' in which they are shown from updated data of the cases registered by Covid-19, a mensajes con recomendaciones y de tranquilidad durante el actual estado alarma, along with emotional thanks to all the sectors that these days are on the front line.

The rapid spread of Covid-19 has greatly affected virtually every industry in the face of the tremendous and tragic impact of the virus., which has also manifested itself in moments of panic and confusion about what was happening and what needed to be done..

While a large part of the population works in key sectors to fight the coronavirus pandemic (Medical, Health, EMU, police, firemen, logistics, feeding, cleaning, and a long etcetera), digital signage systems also contribute to providing reassuring information, recommendations to combat the virus, propagation data and, Of course, thanks to the aforementioned sectors and contributing and helping them to keep the population at home.

At first, when travel restrictions were initiated, public meetings, contests,... digital signage providers suffered moments of enormous concern, as in other industries, due to the strict conditions that the supply chain had to meet and the volatility of the stock market.

However, during these difficult times around the world and also so supportive on the part of all, Digital signage has become a factor in calling for calm to help people stay connected and stay informed., although the streets are practically deserted, providing public safety information so people know how to protect themselves from infections and stay up to date with the latest news.

"Outdoor digital signage, the canopies and mupis of the streets, to those that are deployed inside hospitals, enterprises, supermarkets,... plays a bigger role than ever in times as difficult as these. This is because quickly sharing important health and safety information is a priority to stay calm and react as requested.", point from an AV provider.

From showing and remembering how to wash your hands, prevention measures and health advice, until how to comply with the decree to go out on public roads, as well as relieving moments of stress with thanks such as those shown in the images of this news to encourage encouragement in the population and the groups most involved in stopping the pandemic.

In Madrid, the digital screens managed by Super8 in the Plaza de Callao and others in shopping centers in the area; exterior plus digital mupis, Clear Channel, in-Store Media, JCDecaux distributed throughout all Spanish cities, among many other manufacturers and suppliers of these systems, along with other projection-based initiatives, such as those of Crambo in Seville or Lasertronic, are a few examples of the many proposals that are being made with these visual systems, now dedicated to helping the whole of society.

This initiative through DooH screens extends worldwide, from projections on skyscrapers in China to honor doctors, to the screens of Time Square in New York, to cite just two examples of so many visual initiatives that unite the world against Covid-19.

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