Media4Display manages the digital signage screens of Parque la Colina

In this shopping center of Bogotá has been installed a network of digital signage integrated by 17 vertical totems, each equipped with two 65" screens. one, equipped with touch technology, invites visitors to interact with ViaDirect's interactive search software, the other offers commercial videos whose content is powered by the Media4Display software.

Arauco Park is the third largest shopping center company in Chile, as well as one of the market leaders in Peru and Colombia. in 2016, opened a new shopping center in Bogotá, the La Colina Park. With more than 62.500 square meters, is one of the largest shopping centers in the Colombian capital with seven million inhabitants.

The center houses what they call social space, where you will find restaurants that offer live music on weekends, an outdoor green space of 13.263 m2 for families and children, and a Cinemark complex of rooms equipped with 3D.

To improve your customers' customer experience, Parque Arauco needed a solution to guide and inform its visitors about promotions and offers. The group commissioned ViaDirect the design and management of a digital solution that would respond to both requests. It decided to implement double-sided kiosks, that offered digital and interactive signage and chose to Telelogos for your digital signage solution.

"Media4Display is a professional solution, that allows you to manage content remotely, with a customizable platform based on the different user profiles. We can also monitor our customers' screens and detect possible problems beforehand, thanks to the device management tool. Media4Display and ViaDirect's guidance solution are fully integrated and combined to offer the perfect digital solution", comment etienne Frederic, Director of Colombia and Latam of ViaDirect.

ViaDirect partnered with Telelogos to deploy 17 vertical totems, each equipped with two screens of 65 Inch. one, equipped with touch technology, invites visitors to interact with ViaDirect's interactive search software, while the other side of the totem offers commercial videos whose content is powered by the digital signage software Media4Display.

The installation totals 34 spectacular screens capable of attracting and guiding visitors and customers of the Parque la Colina shopping center.

In this project has also participated the company Gable that has been in charge of the furniture and hardware, while ViaDirect has directed the physical installation in the mall, has developed and delivered a version adapted to the Parque la Colina center of its guidance software and provides software and hardware maintenance.

the result is an installation that simultaneously guides, informs and entertains mall customers.

Benefits of the solution:

• Optimized visitor experience by combining digital signage solutions and complementary guidance.
• Fast content update thanks to the Media4Display interface.
• Content management by different actors, with configurable rights based on user profiles.
• The Dooh ad is managed through the Media4Display platform, which results in a higher ROI.
• Remote computer monitoring and management through the device management tool integrated into the Telelogos solution.

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