Madrid exchangers host sustainable advertising through Led technology

LED&Go and ISC have installed in each of the interchanges of Avenida América, Plaza Castilla and Príncipe Pío a screen of six square meters, with a resolution of 768×512 pixels and a pitch of 3,9 Mm.

The company LED&go, alongside ISC, has installed Led screens in the interchanges of the city of Madrid of Avenida América, Plaza Castilla and Príncipe Pío. They converge several lines of intercity buses and commuter trains that access the city and are distributed through the network of Meter and city buses.

This project has great importance at a commercial level due to its location in an environment with high traffic and great visibility. ISC, Company created and structured in order to provide innovative solutions, cost-effective and customized, opted for the incorporation of Led advertising screens for the development of this project.

These solutions present the evolution of the static sign, allowing to deliver a more detailed message and in an innovative way. Digital signage offers unlimited solutions to impact and interact with the passer-by. ISC and Led&go, as a supplier of these screens, have worked together to get the most out of technology.

Under the aim of covering advertising needs, the most visible areas of the Avenida América interchanges were located., of Plaza Castilla and Príncipe Pío. Large format screens have been placed in these locations (six square meters) with a resolution of 768×512 pixels and a pitch of 3,9 Mm. In addition, They present the same measures creating a balance between the different exchangers.

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