Instronic collaborates in caixabank's 'all in one' immersive technological project

The buildings of this bank in Barcelona and Valencia have innovative technological solutions adapted, through digital architecture, to its 'all in one' concept.

The Spanish bank CaixaBank, has transformed its headquarters in Barcelona and Valencia under the concept 'all in one', in which digital architecture and new technologies to promote collaboration and immersion of users are its central axes.

To carry out this project, the entity has had the experience of Instronics, whose team has developed solutions adapted to the new ones of showing content through the digital architecture that, "as they are unconventional architectural forms, allow you to integrate personalized digital canvases and audiovisual effects on the walls", point from this company.

Thanks to this combination it is possible to transform, as the entity states in its concept 'all in one', the way people connect with space and, At the same time, become immersive storytelling platforms.

To do this, more than 300 m2 of the walls have been clad with digital screens, with curved and enveloping shapes to respect the angular architectural forms of the spaces, creating an immersive feeling that accompanies users.

In addition, the contents shown in this immersive tour will change according to the time of day, customizing the environment in a matter of seconds and promoting the concept that is pursued.

Instronics has also collaborated in the transformation of the so-called Agora space, an auditorium with capacity for a hundred spectators, designed for the programming of conferences and events of the bank.

This space has been equipped with audiovisual systems and technology to make live videoconferences of the events that are held in it and recordings at the broadcast level.

A centralized control system has also been designed and programmed to manage all the resources offered by the auditorium, like cameras, monitors and displays, smart and wireless microphones, video signal, lighting and sound system.

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